E-Mail and Online Marketing Courses At UC Santa Cruz Extension in Silicon Valley A new and improved set of direct and interactive marketing courses are available at UCSC Extension in Silicon Valley. This program is being developed and implemented in partnership with the DMA of Northern California. Direct Marketing is changing as fast as the economy and so are the regulations surrounding it. Keep up with the latest trends and move ahead of your peers with these fast-track training seminars. Those who take these courses will be able to: Anticipate change and fine-tune their sales and marketing strategies Understand the wide variety of interactive direct-marketing tools and test their performance Assemble the best possible combination of marketing tools to maximize sales These classes are designed for marcom or direct-marketing executives, managers, and sales leaders, who want to acquire direct and interactive marketing skills, to stay ahead of their competitors. Classes are offered weeknights and Saturdays to fit into your busy work schedule. For full course descriptions, please choose the links to the right.		Direct and E-Mail Marketing (20763 – 002) 7 Meetings: Instructor: Cost: Location: Thursdays, 6 pm – 9 pm, Apr. 24 – June 5 Laurie B. Beasley $550 (2.0 units) (Early Registration: $495 through Apr. 10) UCSC Extension, 1180 Bordeaux Drive, Sunnyvale Web Marketing and Search Engine Marketing (19966 – 004) 7 Meetings: Instructor: Cost: Location: Mondays, 6 pm – 9 pm, June 23 – August 4 John Thyfault $550 (2.0 units) (Early Registration: $495 through June 9) UCSC Extension, 1180 Bordeaux Drive, Sunnyvale

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