Read below for upcoming free, live online or recorded webinars.
Recorded Webinars
Building Data-driven Creative on Social Media to Connect with Audiences on a More Personalized Level
Speaker: Kineta Kelsall
Key takeaways:
- Understand the power of cross-channel data in shaping social creative marketing strategies.
- Explore how highly personalized campaigns impact audience engagement and overall performance.
- Discover the potential of AI in enhancing creativity while recognizing its associated pitfalls.
- Identify global case studies showcasing the triumphs of data-driven creativity.
30 minutes
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The Future of B2B Social Media Marketing
Speaker: Luan Wise
Key takeaways:
- How B2B interactions on social media are evolving and what platforms are leading the way.
- Engaging content strategies that captivate B2B decision-makers and drive results.
- The latest trends in paid advertising and how to leverage them for maximum impact.
30 minutes
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How to Advertise on Podcasts and Streaming Music to Reach an Untapped Audience
Speaker: Ian Murphy, Gary Brazzell
As streaming music and podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to these new media’s ability to reach new customers and generate leads. In fact, according to recent studies, 41% of listeners actually trust ads more if they hear them on a podcast and 81% say they’ve taken action after hearing a podcast ad.30 minutes
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How to Amplify Brands on Twitter
Speaker: Laurie Kretchmar
A marketer without a Twitter feed isn't even in the game. A no-cost Twitter account can showcase your brand to the world, amplify your interests and causes, and connect you with valuable people. Join The Direct Marketing Association of Northern California on a complimentary webinar on using Twitter. Learn what to do—in less than 15 minutes a weekday. Communications Strategist and WICster Laurie Kretchmar, author of the new book, Tweet This! How to Amplify Your Brand on Twitter, will share her easy-to-use framework for thinking about content, amplifying one's brand, and building your network, plus outline the most useful aspects of Twitter, the app that journalists, podcasters and other influencers can’t live without.
Join us to learn how to shift your marketing strategy toward this growing medium, best practices for advertising on Twitter, and how you can take advantage of it. Don’t miss this 30-minute webinar!
Key takeaways:
- Learn the C-A-B framework (Create–Amplify–Build) for content strategy and how to use Twitter to amplify your brand.
- Discover 3 myths & 3 truths about Twitter.
- Get useful Twitter Cheat Sheet / Worksheet, plus suggestions for your First 5 Tweets.
30 minutes
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Myths of Social Media—Dispel the Misconceptions and Use Social Media Effectively in Business
Speaker: Michelle Carvill
There are so many myths surround social media, but our Social Media Masterclass expert Michelle Carvill—MA, FCIM, Author is joining us on this free webinar to bust some more!
She will be talking through:
- Social media activity is purely a marketing function.
- Social media is of no use for internal communication.
- Business leaders don't need a presence on social media.
- Social media is not strategic.
- Social media influencers are a new phenomenon.
30 minutes
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