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DMAnc's Online Privacy Policy
This is a Web site of The Direct Marketing Association of Northern California.
Our address is:
- The Direct Marketing Association
- 15227 Perry Lane
- Morgan Hill, CA 95037
You can reach us by sending an e-mail to our chapter chair at
lbeasley@beasleydirect.com.
This policy is valid for one month from the time you visit our site. If our information practices change in the future, we will use only data collected from the time of the policy change forward for these new purposes, or we will contact you before we use your data for these new purposes and offer you the ability to opt out of these new uses.
For web site visitors who sign on to our site …
When you sign on to our site, we collect your name, company name, contact information, profile and preference information.
This information is used by us and/or our agents: to support your interaction with our site and to contact you again about other services and products the DMANC offers. We may also share your name and geographic address with other reputable companies who have offers we think may interest you. These marketers may in turn contact you.
Addresses and phone numbers
If you give us your postal address, we will send you periodic mailings with
information on new DMAnc products, services or information on upcoming
DMAnc events. You may also receive business mailings from other reputable
companies. If you supply us with your telephone number, you may receive
telephone contact from us with information regarding orders you have placed, new products and services or information on upcoming events. If you do not wish to receive mailings or phone calls from the DMAnc in the future or if you do not
wish us to provide other reputable marketers with your mailing information,
please let us know by sending an e-mail to our chapter chair at
lbeasley@beasleydirect.com.
E-mail Addresses
We collect the e-mail addresses of those who communicate with us by e-mail.
The e-mail addresses are used to contact existing or potential business
customers. Consumer-provided e-mails are kept only for the purpose of
providing consumer advice and assistance. We will not share business or
consumer e-mail addresses you give to us with other marketers unless you
agree. If you do not want to receive future e-mail from The DMAnc, please let
us know by sending an e-mail to our chapter chair at
lbeasley@beasleydirect.com.
Cookies
All Visitors –
we place cookies on all Web site visitor hard drives to
collect aggregate information on the number of visitors to our site and the
number of pages viewed.
Registered visitors –
we place unique identifier cookies on the hard drives
of those who sign on which are used to maintain the visitor "sign on" status
for the duration of the visit, for one-time customizing/tailoring of your visit
and for long-term storage of user preferences. We also use cookies to track
the pages visited by a visitor so that we can deliver DMAnc Web content
based on the visitor's profile (as provided by the visitor) and the visitor's past
activity on the DMAnc Web site.
General information –
cookie information is used only by The DMAnc and
our agents and is not provided to any other organization. It is used in
aggregate for traffic analysis and to provide relevant information to our visitors.
It is also used for Web site and system administration, including research
and development, user analysis and business decision-making.
For visitors who don't make a purchase or otherwise identify themselves
If you do not sign on to our Web site, our Web server does not have access
to personally identifiable information about you. It does not know your e-mail
address unless you volunteer it. At the same time, much of The DMAnc's
communication comes in the form of e-mail, so by not sharing your e-mail
address you will have limited access to The DMAnc's newsletters and other
valuable information.
Clickstream Data
We collect click-stream data and HTTP protocol elements through access logs.
This information is not personally identifiable and is used for Web site and
system administration including: research and development, user analysis and
business decision-making.
Access
Upon your request, we will provide you with a description of the information
that we maintain about you. We will accommodate all reasonable requests.
Please contact us by sending an e-mail to our chapter chair at
lbeasley@beasleydirect.com
or in writing at the above address.
Accountability
If you feel that The DMAnc, or any site, is not living up to its stated information
policy, you may contact:
The Federal Trade Commission at
www.ftc.gov
or call them at
202/FTC-HELP.
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May 21st, 2008
Direct Mail Print Production
If you’re involved in any aspect of direct mail planning or production, then this is a
“must-attend” seminar. Stay abreast of the very latest in
direct mail print, letter shop, data processing, addressing requirements, and how to
design your mail piece to meet postal regulations. Learn valuable tips on saving
money and time by choosing the right direct mail format and production processes
and how to economize on postage.
Plus BONUS Envelopes 101 Workshop
Learn everything you need
to know about envelope stock sizes, custom manufacturing, and money saving tips.
Take a plant tour to see how they’re manufactured.
View More Details
Registration
June 18th, 2008, 11:30 am - 2:00 pm
Millbrae
Viral Campaign Case Study:
Will Social Media Strategies Work in B2B Direct Marketing?
Faced with the challenge of how to drive registrations and measure the flow of new visitors to an
unknown, online publication, TIBCO Software needed to find a creative, grass-roots strategy to
deliver list building and site traffic goals on limited budget. Recognizing the emergence of social
networks, Dan Ziman, director of product marketing at TIBCO, created “Greg the
Architect”, an award-winning B2B online campaign, which has flipped the online
media advertising model on its head.
At this session, Dan will provide a summary of how B2C marketers influenced his strategy, how it
turned viral and how it was measured. The case study includes real-world examples, ideas for
harnessing social media for B2B direct marketing, your online reputation, and community
development.
View More Details
Registration
July 16th, 2008, 2:30 pm - 8:00 pm
Palo Alto
Wine, Dine and Learn Something Sublime:
Career Workshop and Summer Networking Event
Join us for an afternoon career building workshop taught by famed direct marketing industry guru
Jerry Bernhart of Bernhart Associates Executive Search. Then enjoy an evening of wine tasting,
networking and dinner followed by a keynote address by Jerry. He’ll give us the results of the
DMA Quarterly Employment Survey and a perspective on the “new hiring mindset”
plus secrets on how to hire, and be, the best talent.
View More Details
Registration
Sept. 17th, 2008, 11:30 am - 3:45 pm
Millbrae
Direct Marketing Law:
Trademark and Copyright Issues Involved In Online Advertising
If you are involved in Internet advertising
of any kind, from e-mail campaigns to
e-commerce websites to search engine optimization efforts, then this is a
“must attend” seminar for you. Learn about the latest cutting edge issues and cases
in Internet advertising law, from some of the top legal eagles in the field.
Plus Bonus Workshop:
Online Contests and Sweepstakes, Privacy, Data Security, and False Advertising Law
View Calendar for Details
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