Direct Marketing Association of Northern California

DMAnc's Online Privacy Policy

This is a Web site of The Direct Marketing Association of Northern California. Our address is:

The Direct Marketing Association
15227 Perry Lane
Morgan Hill, CA 95037
You can reach us by sending an e-mail to our chapter chair at

This policy is valid for one month from the time you visit our site. If our information practices change in the future, we will use only data collected from the time of the policy change forward for these new purposes, or we will contact you before we use your data for these new purposes and offer you the ability to opt out of these new uses.

For web site visitors who sign on to our site …

When you sign on to our site, we collect your name, company name, contact information, profile and preference information. This information is used by us and/or our agents: to support your interaction with our site and to contact you again about other services and products the DMANC offers. We may also share your name and geographic address with other reputable companies who have offers we think may interest you. These marketers may in turn contact you.

Addresses and phone numbers

If you give us your postal address, we will send you periodic mailings with information on new DMAnc products, services or information on upcoming DMAnc events. You may also receive business mailings from other reputable companies. If you supply us with your telephone number, you may receive telephone contact from us with information regarding orders you have placed, new products and services or information on upcoming events. If you do not wish to receive mailings or phone calls from the DMAnc in the future or if you do not wish us to provide other reputable marketers with your mailing information, please let us know by sending an e-mail to our chapter chair at

E-mail Addresses

We collect the e-mail addresses of those who communicate with us by e-mail. The e-mail addresses are used to contact existing or potential business customers. Consumer-provided e-mails are kept only for the purpose of providing consumer advice and assistance. We will not share business or consumer e-mail addresses you give to us with other marketers unless you agree. If you do not want to receive future e-mail from The DMAnc, please let us know by sending an e-mail to our chapter chair at


All Visitors – we place cookies on all Web site visitor hard drives to collect aggregate information on the number of visitors to our site and the number of pages viewed.
Registered visitors – we place unique identifier cookies on the hard drives of those who sign on which are used to maintain the visitor "sign on" status for the duration of the visit, for one-time customizing/tailoring of your visit and for long-term storage of user preferences. We also use cookies to track the pages visited by a visitor so that we can deliver DMAnc Web content based on the visitor's profile (as provided by the visitor) and the visitor's past activity on the DMAnc Web site.
General information – cookie information is used only by The DMAnc and our agents and is not provided to any other organization. It is used in aggregate for traffic analysis and to provide relevant information to our visitors. It is also used for Web site and system administration, including research and development, user analysis and business decision-making.

For visitors who don't make a purchase or otherwise identify themselves

If you do not sign on to our Web site, our Web server does not have access to personally identifiable information about you. It does not know your e-mail address unless you volunteer it. At the same time, much of The DMAnc's communication comes in the form of e-mail, so by not sharing your e-mail address you will have limited access to The DMAnc's newsletters and other valuable information.

Clickstream Data

We collect click-stream data and HTTP protocol elements through access logs. This information is not personally identifiable and is used for Web site and system administration including: research and development, user analysis and business decision-making.


Upon your request, we will provide you with a description of the information that we maintain about you. We will accommodate all reasonable requests. Please contact us by sending an e-mail to our chapter chair at or in writing at the above address.


If you feel that The DMAnc, or any site, is not living up to its stated information policy, you may contact:
The Federal Trade Commission at or call them at

Wed, May 17 - DMAnc Account Based Marketing Day and "Ask the Expert" Luncheon
9:15 am - 4:15 pm

DMAnc ABM Day: Tactical Roadmap for Account Based Marketing

Account Based Marketing is the latest catch phrase for B2B marketing. A lot of people are talking about the fact that you "should" do it, but it seems many people are still unclear "how" to actually do it. This ABM day offers several workshops, taught by industry experts, to help you move beyond catch phrases and actually implement ABM in your organization.

Learn how:

  • To structure your media plan
  • To build your target list
  • Cadence and follow up are critical in ABM demand generation
  • To create a multi-touch marketing playbook to deliver opportunities and appointments for Sales

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Member Registration for Workshops & Luncheon

Non-Member Registration for Workshops & Luncheon

Register for Luncheon Only

Wed, May 17 - 4 Workshops

ABM Foundation: Building Your Target List
9:30 am - 10:30 am
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How to Build, Execute and Measure a Dynamic ABM Media Strategy for B2B Marketers
10:45 am - 11:45 am
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Fixing the Gaps in the ABM Process - the Role of the Human Touch and the ShotSpotter ABM Story
2:00 pm - 3:00 pm
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Building Your ABM Marketing to Sales Playbook to Deliver Opportunities and Appointments to Sales
3:15 pm - 4:15 pm
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Wed, June 21 - Luncheon Meeting
11:45 am - 1:15 pm

Alleviating the Mid-Funnel Lead Generation Breakdown: The New Problem Child

Lead generation teams have been hard at work filling the top of the funnel, however research shows that very few are actually impacting the bottom-funnel sales pipeline! Leads are not making it through the mid-funnel into the pipeline at the rates needed to hit sales targets. This has become the new problem child.

In this session we will look at the entire lead funnel and discuss the mid-funnel problems now vexing companies. And we'll then present tips on how to diagnose and fix the mid-funnel and drive more sales leads into the pipeline. Learn more

Want to learn about Corporate Sponsorship?

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Adestra BeasleyDirectMarketing Japs Olsen
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