DMAnc's Online Privacy Policy


This is a Web site of The Direct Marketing Association of Northern California. Our address is:

The Direct Marketing Association
15227 Perry Lane
Morgan Hill, CA 95037
You can reach us by sending an e-mail to our chapter chair at lbeasley@beasleydirect.com.

This policy is valid for one month from the time you visit our site. If our information practices change in the future, we will use only data collected from the time of the policy change forward for these new purposes, or we will contact you before we use your data for these new purposes and offer you the ability to opt out of these new uses.

For web site visitors who sign on to our site …

When you sign on to our site, we collect your name, company name, contact information, profile and preference information. This information is used by us and/or our agents: to support your interaction with our site and to contact you again about other services and products the DMANC offers. We may also share your name and geographic address with other reputable companies who have offers we think may interest you. These marketers may in turn contact you.

Addresses and phone numbers

If you give us your postal address, we will send you periodic mailings with information on new DMAnc products, services or information on upcoming DMAnc events. You may also receive business mailings from other reputable companies. If you supply us with your telephone number, you may receive telephone contact from us with information regarding orders you have placed, new products and services or information on upcoming events. If you do not wish to receive mailings or phone calls from the DMAnc in the future or if you do not wish us to provide other reputable marketers with your mailing information, please let us know by sending an e-mail to our chapter chair at lbeasley@beasleydirect.com.

E-mail Addresses

We collect the e-mail addresses of those who communicate with us by e-mail. The e-mail addresses are used to contact existing or potential business customers. Consumer-provided e-mails are kept only for the purpose of providing consumer advice and assistance. We will not share business or consumer e-mail addresses you give to us with other marketers unless you agree. If you do not want to receive future e-mail from The DMAnc, please let us know by sending an e-mail to our chapter chair at lbeasley@beasleydirect.com.

Cookies

All Visitors – we place cookies on all Web site visitor hard drives to collect aggregate information on the number of visitors to our site and the number of pages viewed.
Registered visitors – we place unique identifier cookies on the hard drives of those who sign on which are used to maintain the visitor "sign on" status for the duration of the visit, for one-time customizing/tailoring of your visit and for long-term storage of user preferences. We also use cookies to track the pages visited by a visitor so that we can deliver DMAnc Web content based on the visitor's profile (as provided by the visitor) and the visitor's past activity on the DMAnc Web site.
General information – cookie information is used only by The DMAnc and our agents and is not provided to any other organization. It is used in aggregate for traffic analysis and to provide relevant information to our visitors. It is also used for Web site and system administration, including research and development, user analysis and business decision-making.

For visitors who don't make a purchase or otherwise identify themselves

If you do not sign on to our Web site, our Web server does not have access to personally identifiable information about you. It does not know your e-mail address unless you volunteer it. At the same time, much of The DMAnc's communication comes in the form of e-mail, so by not sharing your e-mail address you will have limited access to The DMAnc's newsletters and other valuable information.

Clickstream Data

We collect click-stream data and HTTP protocol elements through access logs. This information is not personally identifiable and is used for Web site and system administration including: research and development, user analysis and business decision-making.

Access

Upon your request, we will provide you with a description of the information that we maintain about you. We will accommodate all reasonable requests. Please contact us by sending an e-mail to our chapter chair at lbeasley@beasleydirect.com or in writing at the above address.

Accountability

If you feel that The DMAnc, or any site, is not living up to its stated information policy, you may contact:
The Federal Trade Commission at www.ftc.gov or call them at
202/FTC-HELP.



Mar 10th, 2010
11:30am - 3:30pm - Burlingame


What’s Google Up To Next? Google’s Newest Strategies and Tools for 2010
In this luncheon discussion, search marketing guru and author, Andreas Ramos, will give us an industry update and discuss Google’s very latest strategies.
Bonus Workshop: Search Marketing 2010: SEO Beyond Search Engines
View More Details   Registration

Mar 11th, 2010
Webinar ‒ 10 AM Pacific, 1 PM Eastern


Marketing in the Cloud   How Ariba and US Loan Auditors Tap the Power
Attend this webinar to find out how Ariba taps the power of Cloud Marketing to automate and extend their marketing capabilities. Plus, learn how US Loan Auditors uses the Cloud to solve a common problem – to improve data quality.
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April 21st, 2010
11:30am - 2:00 pm - Burlingame


Leveraging Mobile Couponing
Customer Acquisition in a Tough Economy

Join us as Steven Gray, CEO of Money Mailer, and author of the report The Formative Years: the Mobile Couponing Craze Takes Shape discusses how to leverage mobile marketing. As consumers continue to feel the pinch from today’s economic pressures, an increasing number are turning to coupons as an effective cost‒cutting measure. For marketers who are taking advantage of the coupon trend, mobile coupons are a natural extension of their mail, print and point‒of‒purchase coupon pieces. “Going mobile” helps advertisers reinforce messages with consumers who are becoming increasingly dependent on their mobile phones. Gray will dispel the confusion about which types of businesses are fit for mobile and online direct marketing.
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May 19th, 2010
11:30am - 3:30 pm - Burlingame


Ten Tips to a Successful Webinar and Video Webcast
Join us for lunch to hear two industry leaders, Eric Vidal and Doug Arthur, from Cisco, talk about how marketers are communicating with customers and prospects by interrupting less and interacting more by leveraging online marketing programs like webinars and video webcasts. Eric and Doug tell their clients that there are about 100 things you need to do before, during and after your webinar & video webcast to be successful, and in this presentation you will hear some of those and also receive a guide on Ten Tips for Running a Successful Webinar.
Bonus Workshop:
Best Practices for Running the Webinar the Day of the Event

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