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Direct and Interactive Marketing Education in the Bay Area
Courses Sponsored by the Direct Marketing Association of Northern California
The Direct Marketing Association of Northern California has made partnership arrangements with UCSC Extension in Silicon Valley and UC Berkeley Extension in downtown San Francisco to offer direct and interactive marketing courses.
Don't miss this chance to keep up with the latest trends and move ahead of your peers with these fast-track training seminars. Classes are offered weeknights and Saturdays to fit into your busy work schedule.
Please select the links below to find out more about direct and interactive marketing classes offered in the Bay Area:
- UCSC Extension in Silicon Valley
- UC Berkeley Extension in Downtown San Francisco
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May 21st, 2008
Direct Mail Print Production
If you’re involved in any aspect of direct mail planning or production, then this is a
“must-attend” seminar. Stay abreast of the very latest in
direct mail print, letter shop, data processing, addressing requirements, and how to
design your mail piece to meet postal regulations. Learn valuable tips on saving
money and time by choosing the right direct mail format and production processes
and how to economize on postage.
Plus BONUS Envelopes 101 Workshop
Learn everything you need
to know about envelope stock sizes, custom manufacturing, and money saving tips.
Take a plant tour to see how they’re manufactured.
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Registration
June 18th, 2008, 11:30 am - 2:00 pm
Millbrae
Viral Campaign Case Study:
Will Social Media Strategies Work in B2B Direct Marketing?
Faced with the challenge of how to drive registrations and measure the flow of new visitors to an
unknown, online publication, TIBCO Software needed to find a creative, grass-roots strategy to
deliver list building and site traffic goals on limited budget. Recognizing the emergence of social
networks, Dan Ziman, director of product marketing at TIBCO, created “Greg the
Architect”, an award-winning B2B online campaign, which has flipped the online
media advertising model on its head.
At this session, Dan will provide a summary of how B2C marketers influenced his strategy, how it
turned viral and how it was measured. The case study includes real-world examples, ideas for
harnessing social media for B2B direct marketing, your online reputation, and community
development.
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Registration
July 16th, 2008, 2:30 pm - 8:00 pm
Palo Alto
Wine, Dine and Learn Something Sublime:
Career Workshop and Summer Networking Event
Join us for an afternoon career building workshop taught by famed direct marketing industry guru
Jerry Bernhart of Bernhart Associates Executive Search. Then enjoy an evening of wine tasting,
networking and dinner followed by a keynote address by Jerry. He’ll give us the results of the
DMA Quarterly Employment Survey and a perspective on the “new hiring mindset”
plus secrets on how to hire, and be, the best talent.
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Registration
Sept. 17th, 2008, 11:30 am - 3:45 pm
Millbrae
Direct Marketing Law:
Trademark and Copyright Issues Involved In Online Advertising
If you are involved in Internet advertising
of any kind, from e-mail campaigns to
e-commerce websites to search engine optimization efforts, then this is a
“must attend” seminar for you. Learn about the latest cutting edge issues and cases
in Internet advertising law, from some of the top legal eagles in the field.
Plus Bonus Workshop:
Online Contests and Sweepstakes, Privacy, Data Security, and False Advertising Law
View Calendar for Details
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