Direct Marketing Association of Northern California

Direct and Interactive Marketing Education in the Bay Area

Courses Sponsored by the Direct Marketing Association of Northern California

The Direct Marketing Association of Northern California has made partnership arrangements with UCSC Extension in Silicon Valley and UC Berkeley Extension in downtown San Francisco to offer direct and interactive marketing courses.

Don't miss this chance to keep up with the latest trends and move ahead of your peers with these fast-track training seminars. Classes are offered weeknights and Saturdays to fit into your busy work schedule.

Please select the links below to find out more about direct and interactive marketing classes offered in the Bay Area:

UCSC Extension in Silicon Valley

UC Berkeley Extension in Downtown San Francisco

Wed, May 17 - DMAnc Account Based Marketing Day and "Ask the Expert" Luncheon
9:15 am - 4:15 pm

DMAnc ABM Day: Tactical Roadmap for Account Based Marketing

Account Based Marketing is the latest catch phrase for B2B marketing. A lot of people are talking about the fact that you "should" do it, but it seems many people are still unclear "how" to actually do it. This ABM day offers several workshops, taught by industry experts, to help you move beyond catch phrases and actually implement ABM in your organization.

Learn how:

  • To structure your media plan
  • To build your target list
  • Cadence and follow up are critical in ABM demand generation
  • To create a multi-touch marketing playbook to deliver opportunities and appointments for Sales

 View More Details

Member Registration for Workshops & Luncheon

Non-Member Registration for Workshops & Luncheon

Register for Luncheon Only

Wed, May 17 - 4 Workshops

ABM Foundation: Building Your Target List
9:30 am - 10:30 am
 View More Details

How to Build, Execute and Measure a Dynamic ABM Media Strategy for B2B Marketers
10:45 am - 11:45 am
 View More Details

Fixing the Gaps in the ABM Process - the Role of the Human Touch and the ShotSpotter ABM Story
2:00 pm - 3:00 pm
 View More Details

Building Your ABM Marketing to Sales Playbook to Deliver Opportunities and Appointments to Sales
3:15 pm - 4:15 pm
 View More Details

Wed, June 21 - Luncheon Meeting
11:45 am - 1:15 pm

Alleviating the Mid-Funnel Lead Generation Breakdown: The New Problem Child

Lead generation teams have been hard at work filling the top of the funnel, however research shows that very few are actually impacting the bottom-funnel sales pipeline! Leads are not making it through the mid-funnel into the pipeline at the rates needed to hit sales targets. This has become the new problem child.

In this session we will look at the entire lead funnel and discuss the mid-funnel problems now vexing companies. And we'll then present tips on how to diagnose and fix the mid-funnel and drive more sales leads into the pipeline. Learn more

Want to learn about Corporate Sponsorship?

IBM DWA Logo MountainTop Data Logo

PrintV3 logo Tapinfluence DirectMarketingPartners
Adestra BeasleyDirectMarketing Japs Olsen
Home   ||   Events    ||    Join    ||    Certification    ||    Courses    ||    Careers    ||    Stay Informed    ||    Contact Us    ||    Privacy Policy    

© Copyright 2017 The Direct Marketing Association of Northern California. All rights reserved.