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Direct and Interactive Marketing Education in the Bay Area
Courses Sponsored by the Direct Marketing Association of Northern California
The Direct Marketing Association of Northern California has made partnership arrangements with UCSC Extension in Silicon Valley and UC Berkeley Extension in downtown San Francisco to offer direct and interactive marketing courses.
Don't miss this chance to keep up with the latest trends and move ahead of your peers with these fast-track training seminars. Classes are offered weeknights and Saturdays to fit into your busy work schedule.
Please select the links below to find out more about direct and interactive marketing classes offered in the Bay Area:
- UCSC Extension in Silicon Valley
- UC Berkeley Extension in Downtown San Francisco
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Mar 10th, 2010
11:30am - 3:30pm - Burlingame
What’s Google Up To Next?
Google’s Newest Strategies and Tools for 2010
In this luncheon discussion, search marketing guru and author,
Andreas Ramos, will give us an industry
update and discuss Google’s very latest strategies.
Bonus Workshop: Search Marketing 2010: SEO Beyond Search Engines
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Mar 11th, 2010
Webinar ‒ 10 AM Pacific, 1 PM Eastern
Marketing in the Cloud
How Ariba and US Loan Auditors Tap the Power
Attend this webinar to find out how Ariba taps the power of Cloud Marketing to
automate and extend their marketing capabilities. Plus, learn how US Loan
Auditors uses the Cloud to solve a common problem – to improve data quality.
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April 21st, 2010
11:30am - 2:00 pm - Burlingame
Leveraging Mobile Couponing
Customer Acquisition in a Tough Economy
Join us as Steven Gray, CEO of Money Mailer, and author of the report The Formative Years: the Mobile Couponing Craze Takes Shape discusses how to leverage mobile marketing. As consumers continue to feel the pinch from today’s economic pressures, an increasing number are turning to coupons as an effective cost‒cutting measure. For marketers who are taking advantage of the coupon trend, mobile coupons are a natural extension of their mail, print and point‒of‒purchase coupon pieces. “Going mobile” helps advertisers reinforce messages with consumers who are becoming increasingly dependent on their mobile phones. Gray will dispel the confusion about which types of businesses are fit for mobile and online direct marketing.
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May 19th, 2010
11:30am - 3:30 pm - Burlingame
Ten Tips to a Successful Webinar and Video Webcast
Join us for lunch to hear two industry leaders, Eric Vidal and Doug Arthur, from Cisco, talk about how marketers are communicating with customers and prospects by interrupting less and interacting more by leveraging online marketing programs like webinars and video webcasts. Eric and Doug tell their clients that there are about 100 things you need to do before, during and after your webinar & video webcast to be successful, and in this presentation you will hear some of those and also receive a guide on Ten Tips for Running a Successful Webinar.
Bonus Workshop:
Best Practices for Running the Webinar the
Day of the Event
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