Wed, Sept 20 Workshop & Luncheon
Lead Nurturing Hands-On Workshop for B2B and B2C 9:45 am - 2:00 pm BurlingameSpeaker:
Valerie Peck: CEO of SuiteCX
Lead nurturing uses interactive marketing programs to support awareness and interest in a product while the prospect researches solutions to their problem. The prospect can go in multiple directions while they are researching for solutions, so your nurture strategy will need to anticipate and meet them at the intersections of their interest, desire to know more, and hopefully result in them talking to a sales rep.