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September 8th - Educational Webinar
10 am Pacific, 1 pm Eastern
WEB ANALYTICS:
Strategic Perspective + Competitive Advantage
Web Analytics + Simplicity + Pleasure are words rarely found in the same sentence. We plan to change that with our
keynote speaker ‒ Avinash Kaushik ‒ an international Web Analytics expert whose genius is explaining
in easy to understand terms what you need to know about Web Analytics and how that knowledge will generate strategic
and competitive advantage.
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September 21st ‒ Luncheon & Workshop
11:30 am - 3:30 pm, Burlingame
What is Twitter Up to Next?
Twitter and Facebook are driving more traffic to UK websites than Google this year, and they may soon overtake Google in the US. Join us for this luncheon seminar, as we explore what Twitter is up to next. Twitter has lots of new products on tap, and you’ll learn about all of them.
Bonus Workshop:
How to Maximize Twitter for Marketing
Stay after lunch for a deep-dive workshop. While many companies are still experimenting with Twitter, best practices are beginning to emerge. Learn what’s working and how you can put these strategies to work.
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November 17th ‒ Luncheon & Workshop
11:30 am - 3:30 pm, Burlingame
Closing The Loop
Tracking Online Activity to Offline Conversions
Have you ever complained about the fact that you are able to generate traffic to your website but you are unable to link it to any actual revenue that comes in “offline”? Join John Thyfault, Search Marketing Strategist and UC Santa Cruz Extension Instructor, for a luncheon seminar on Closing The Loop between web traffic and offline sales.
Bonus Workshop:
Deep Dive Workshop
Following the lunch, there will be workshop on specifics of how to close the offline loop.
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