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Wednesday, Jan 11th – Luncheon & Workshop
PROFITABLE VIRAL VIDEO
3 Symantec Case Studies
Plus Social Media Metrics Workshop with Jim Sterne
Speaker:
Michael Parker
Vice President Strategic Marketing – Symantec
The explosion of YouTube and growth in video usage for marketing purposes has sent many marketers chasing the elusive
Holy Grail of #1 “viral” video. And while roller skating babies may make you laugh ‒ do they really
generate business revenues and profits for your company? Michael Parker, VP of Strategic Marketing at Symantec, has
achieved #1 video and #8 video on YouTube in 2008 and 2010 respectively. In this session, Michael will present three
online integrated B2B Symantec campaigns that leverage all elements of today’s social marketing channels from
YouTube to Facebook to Twitter to SEM to SEO and targeted placement, each with an internet video at their core.
Special Workshop:
SOCIAL MEDIA METRICS
Back By Popular Demand
Speaker:
Jim Sterne
Author ‒ Social Media Metrics
Founder & Chairman ‒ Web Analytics Association
Director ‒ eMetrics Marketing Optimization Summits
During the past year, Jim Sterne, author of Social Media Metrics, generated our largest luncheon audience.
Back by popular demand, Jim will conduct a special workshop to offer smart and pragmatic solutions for measuring
and optimizing your social media investments. Jim will present effective metrics for all components of social media
marketing: setting goals, reaching your audience, identifying influence, measuring sentiment, triggering action,
listening to your audience, driving business outcomes and justifying your budget. As Director of eMetrics Marketing
Optimization Summits, Jim consults with social media marketing experts throughout the world ‒ come to this
workshop to learn state of the art best practices in the ever changing world of social media marketing.
Register today
Luncheon Meeting Only
Add Event to Calendar
Luncheon & Workshop
Add Event to Calendar
We look forward to you attending this important DMA luncheon and workshop.
Sincerely yours,
Laurie B. Beasley, Chair, DMA Northern California
lbeasley@beasleydirect.com
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Burlingame ‒ Jan 11
Location:
Crowne Plaza Hotel
177 Airport Blvd.
Burlingame, CA 94010
Directions
Time:
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11:30-12:00
12:00-2:00
2:00-3:30
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Registration & Networking
Luncheon & Speaker
Workshop
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Cost: Luncheon Only
Cost: Luncheon & Workshop
Membership Status
If you do not have a current membership, the non-member rate will be charged.
Cancellation Policy
E-mail or fax us; you will receive a refund until one week prior to the event.
No-shows will be billed.
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