DMAnc Jan 11 Luncheon Invite
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EVENT REGISTRATION
  Jan 11 ‒ Burlingame
Online Reg
  Luncheon Only
  Luncheon & Workshop
Information
For more information
call or email
Laurie Beasley, President
408-782-0046 x21
lbeasley@beasleydirect.com


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Wednesday, Jan 11th  –  Luncheon & Workshop

PROFITABLE VIRAL VIDEO

3 Symantec Case Studies

Plus Social Media Metrics Workshop with Jim Sterne

Speaker: Michael Parker
    Vice President Strategic Marketing – Symantec

The explosion of YouTube and growth in video usage for marketing purposes has sent many marketers chasing the elusive Holy Grail of #1 “viral” video. And while roller skating babies may make you laugh ‒ do they really generate business revenues and profits for your company? Michael Parker, VP of Strategic Marketing at Symantec, has achieved #1 video and #8 video on YouTube in 2008 and 2010 respectively. In this session, Michael will present three online integrated B2B Symantec campaigns that leverage all elements of today’s social marketing channels from YouTube to Facebook to Twitter to SEM to SEO and targeted placement, each with an internet video at their core.

Special Workshop:
SOCIAL MEDIA METRICS

Back By Popular Demand

Speaker: Jim Sterne
    Author ‒ Social Media Metrics
    Founder & Chairman ‒ Web Analytics Association
    Director ‒ eMetrics Marketing Optimization Summits

During the past year, Jim Sterne, author of Social Media Metrics, generated our largest luncheon audience. Back by popular demand, Jim will conduct a special workshop to offer smart and pragmatic solutions for measuring and optimizing your social media investments. Jim will present effective metrics for all components of social media marketing: setting goals, reaching your audience, identifying influence, measuring sentiment, triggering action, listening to your audience, driving business outcomes and justifying your budget. As Director of eMetrics Marketing Optimization Summits, Jim consults with social media marketing experts throughout the world ‒ come to this workshop to learn state of the art best practices in the ever changing world of social media marketing.

Register today

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We look forward to you attending this important DMA luncheon and workshop.

Sincerely yours,

Laurie B. Beasley, Chair, DMA Northern California
lbeasley@beasleydirect.com

Event Details

Burlingame ‒ Jan 11

Location:
  Crowne Plaza Hotel
  177 Airport Blvd.
  Burlingame, CA 94010
  Directions

Time:
11:30-12:00
12:00-2:00
2:00-3:30
Registration & Networking
Luncheon & Speaker
Workshop

Cost:   Luncheon Only
DMAnc Member:
non-Member:
Student/Teacher:
$55
$75
$40
Register for Luncheon Only

Cost:   Luncheon & Workshop
DMAnc Member:
non-Member:
Student/Teacher:
$115
$140
$40
Register for Luncheon & Workshop

Membership Status

If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy

E-mail or fax us; you will receive a refund until one week prior to the event.
No-shows will be billed.
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