Join before Registering   Feb. 11 ‒ 10:00 am PST        Register Here        Print this form and    fax it to 800‒613‒8819        Call the DMAnc office    at 800‒613‒9266 Visit the DMAnc Career Center View Our Marketing Jobs or Post a Job Listing Now! Reserve the Date! San Diego, California February 22-25, 2010 30% Discount Code			Thursday, February 11th Webinar with National Marketing ROI Expert Marketing ROI, The Real Deal A Better Way to Measure Marketing ROI: avoid mistakes with best industry practices The demand for accurate and credible measurement of marketing ROI has never been greater however, there is little consensus regarding best practices, principles and strategic purpose. Many marketers would agree that measuring marketing ROI can be a frustrating experience based on sometimes questionable assumptions that generate more criticism than credibility. There truly has to be a better way. James Lenskold is a national expert, author and much in demand speaker on the subject of measuring marketing ROI. His book, Marketing ROI, was named one of the five most influential marketing books of 2004 by the American Marketing Association. He consults with companies nationwide regarding best marketing ROI practices to enable marketers to accurately and credibly measure marketing ROI and achieve strategic marketing insights that can generate sales and profit growth. We have carefully planned this webinar to give you clear insights into how you can improve your marketing ROI measurement and generate sales and profit growth – key principles you must know – market tested tools to measure marketing ROI ‒ plus 2 case studies – one basic ‒ one advanced – to demonstrate how leading companies are accurately and credibly measuring marketing ROI. All registrants will receive a complimentary copy of Lenskold Group’s fifth annual research study: 2009 Marketing ROI and Measurement Study – a 35 page research report that addresses how marketing ROI can influence marketing performance and growth relative to competitors.		Feb. 11th, 2010 Webinar Time: 10:00 AM Pacific 1:00 PM Eastern Cost (by Feb 8th): DMAnc Member: $15 ($25 after Feb 8th) Non-Member: $25 ($35 after Feb 8th) Student/Teacher: $15 ($25 after Feb 8th) Register Here Membership Status If you do not have a current membership, the non-member rate will be charged. Cancellation Policy E-mail or fax us; your event fees will be returned until one week prior to the event. No-shows will be billed.
				Key Note Speaker: James Lenskold – President, Lenskold Group Author of Marketing ROI ‒ Path to Campaign, Customer, and Corporate Profitability Author of Research Report ‒ 2009 Marketing ROI and Measurement Study We look forward to you attending this valuable webinar. Sincerely yours, Laurie B. Beasley, Chair, DMA Northern California lbeasley@beasleydirect.com

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