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The DMA of Northern California was formed to educate, inform and provide networking
opportunities for
Direct Marketing professionals in the
bay area.
We hold monthly luncheon meetings, periodic half-day seminars and provide
opportunity for the best in learning and job hunting in the Northern California direct
marketing community.
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Membership
The national DMA has always been a great organization with much to offer.
They are phasing out their chapter program and instituting a new affiliate program
that is completely different, and we have taken the opportunity to incorporate as
of November 1, 2006 as a private club under the new name of Direct Marketing
Association of Northern California (DMAnc). Plus, we have joined as an affiliate
of the national DMA.
Under the DMA affiliate network program they will help us promote membership
and give us access to their research and various other benefits. The DMA is very
active in one key area where we are not: lobbying for needed changes that affect
our members. By becoming an affiliate, it gives the DMA more clout in Washington.
Benefits for
Joining the DMA of Northern California include:
- $20 Discounts on all DMAnc meetings
- Post jobs to Career Center 50% discount
- Unlimited access to search for jobs on the Career Center
- 10 to 20% Discounts to partnered events, such as Ad:Tech, PPC Summit, Online Marketing Summit, ExactTarget Route 1
- NON-STOP networking opportunities to build essential contacts. … and much more!
You will also receive additional benefits from the National DMA:
- DMA Annual Conference $100 discount
- Virtual Seminars $50 discount
- DMA Seminars $100 discount
- DMA Bookstore 15% discount
- DMA National Membership 50% off first year dues
- Eligible to enter Echo competition and to be nominated as an ECHO Awards judge
Membership is $125 per person, per year. Multiple membership discounts are available:
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Membership |
Cost |
| 1 | $125 |
| 2 | $250 |
| 3 | $355 |
| 4 | $460 |
| 5 | $550 |
| 6 | $640 |
| 7 | $730 |
| 8 | $820 |
| 9 | $910 |
| 10 | $1000 |
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If you are already a member of the DMA
Northern California Chapter, please call 800.613.9266 to discuss your renewal date.
To join, select this link.
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Mar 10th, 2010
11:30am - 3:30pm - Burlingame
What’s Google Up To Next?
Google’s Newest Strategies and Tools for 2010
In this luncheon discussion, search marketing guru and author,
Andreas Ramos, will give us an industry
update and discuss Google’s very latest strategies.
Bonus Workshop: Search Marketing 2010: SEO Beyond Search Engines
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Registration
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Mar 11th, 2010
Webinar ‒ 10 AM Pacific, 1 PM Eastern
Marketing in the Cloud
How Ariba and US Loan Auditors Tap the Power
Attend this webinar to find out how Ariba taps the power of Cloud Marketing to
automate and extend their marketing capabilities. Plus, learn how US Loan
Auditors uses the Cloud to solve a common problem – to improve data quality.
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Registration
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April 21st, 2010
11:30am - 2:00 pm - Burlingame
Leveraging Mobile Couponing
Customer Acquisition in a Tough Economy
Join us as Steven Gray, CEO of Money Mailer, and author of the report The Formative Years: the Mobile Couponing Craze Takes Shape discusses how to leverage mobile marketing. As consumers continue to feel the pinch from today’s economic pressures, an increasing number are turning to coupons as an effective cost‒cutting measure. For marketers who are taking advantage of the coupon trend, mobile coupons are a natural extension of their mail, print and point‒of‒purchase coupon pieces. “Going mobile” helps advertisers reinforce messages with consumers who are becoming increasingly dependent on their mobile phones. Gray will dispel the confusion about which types of businesses are fit for mobile and online direct marketing.
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Registration
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May 19th, 2010
11:30am - 3:30 pm - Burlingame
Ten Tips to a Successful Webinar and Video Webcast
Join us for lunch to hear two industry leaders, Eric Vidal and Doug Arthur, from Cisco, talk about how marketers are communicating with customers and prospects by interrupting less and interacting more by leveraging online marketing programs like webinars and video webcasts. Eric and Doug tell their clients that there are about 100 things you need to do before, during and after your webinar & video webcast to be successful, and in this presentation you will hear some of those and also receive a guide on Ten Tips for Running a Successful Webinar.
Bonus Workshop:
Best Practices for Running the Webinar the
Day of the Event
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