Wed, April 23 – Luncheon & Workshops
Big data for marketing isn’t just for big companies any more:
Case study by Xactly
Amanda Kahlow, CEO and Founder of 6Sense
Scott Broomfield, CMO of Xactly
Join us for our upcoming luncheon presentation featuring Amanda Kahlow and Scott Broomfield,
speaking on how big data is bringing a big lead generation payoff for large and small companies.
Stay after lunch for two intensive workshops on
Pay-Per-Click Advertising Fundamentals and
Advanced Pay-Per-Click Advertising.
Special offer: If you
join the DMAnc today,
you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.
The promise of big data is a methodology to help you focus your marketing spend on the customers who are most interested in your products. Learn how growth-stage companies, such as Xactly, are adopting robust big-data driven strategies used by much bigger companies, such as Cisco, for the BIG sales payoff. We’ll discuss how to unlock more sales and drive measurable quantifiable growth at every stage of the B2B buyer’s journey.
In this session you’ll learn:
PLUS: Two Workshops on Pay-Per-Click Advertising
- Data-driven awareness: Use data to find your best targets
- Data-driven demand generation: Increase activity at the top of your “lead funnel”
- Data-driven predictive lead scoring: Generate more MQL-to-SQL conversions
- Data-driven funnel optimization & content marketing: Focus your marketing attention and spend on the customers who are most interested in your products
- Data-driven marketing analytics: Learn what activity drives a prospect through the sales cycle
Following the luncheon we will be offering two fabulous workshops in partnership with the
Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate
in online marketing. They are practical and tactical, with step-by-step instruction
and integrated case studies.
Burlingame ‒ Wed, April 23
Crowne Plaza Hotel
1177 Airport Blvd.
Burlingame, CA 94010
Cost: Join Today
1 year membership $125
Bonus: Attend This Month’s Lunch Free When You
Join the DMAnc
Cost: Luncheon Only
Cost: Each Certification Workshop
If you do not have a current membership,
the non-member rate will be charged.
Email us at
you will receive a refund up until 48 hours prior to the event.
No-shows will be billed.