DMAnc: Direct Marketing Association of Northern California

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Jan. 26th ‒ Burlingame

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San Diego, California
February 22‒25, 2010

25% Discount Code: DMAnc25

January 26th – Luncheon & Case Studies

3 Social Media Best Practices Case Studies — In 3 Hours (plus lunch!)

Please join us January 26, for three case studies that will help you understand today’s Social Media best practices and how they can be applied to your company.

Case Study 1: From Pioneer to Practice: How Intel’s Social Media Evolved from an Experiment to Everyday Practice
Intel has always been a company known for risk-taking, and its award-winning social marketing efforts are no exception. Since launching online communities and blogs several years ago, Intel’s social media marketing approach has evolved significantly, mostly through trial and error. Join Ekaterina Walter, Intel Social Media Strategist, to hear some of the lessons Intel learned along the way.

Case Study 2 + Lunch: It’s Not the Platform, It’s the Content: A Practical approach to Social Media from Ariba
To reach customers and prospects, it’s all about content. The right content, at the right time…via the right platform. So, what’s the right platform? In this session, Christelle Flahaux and Justin Fogarty of Ariba will discuss how social media and email complement one another…and they’ll share some of the pioneering Social Media strategies they’ve developed to build webinar and live event attendance.

Case Study 3: Keeping Authenticity in Your Social Media: Case Studies from Current TV, Ford, and Zappos
Many marketers today are looking at social media as a checklist. Twitter account? Check. Facebook fan page? Check. YouTube Channel? Check. Social media campaigns fail every day because marketers do not understand that social media is about attitude and authenticity. Amanda Zweerink, Director of Online Communities, at Blurb.com, will help you honestly evaluate your Social Media plan, and then discuss what staffing or other changes you might need to make it succeed in your company.

	Feb 11th, 2010, 10:00 am Pacific / 1:00 pm Eastern Webinar: Marketing ROI, The Real Deal A Better Way to Measure Marketing ROI: avoid mistakes with best industry practices Come hear James Lenskold a national expert, author and much in demand speaker on the subject of measuring marketing ROI. His book, Marketing ROI, was named one of the five most influential marketing books of 2004 by the American Marketing Association. We have carefully planned this webinar to give you clear insights into how you can improve your marketing ROI measurement and generate sales and profit growth. All registrants will receive a complimentary copy of Lenskold Group’s fifth annual research study: 2009 Marketing ROI and Measurement Study. View More Details Registration
	Feb 17th, 2010, 12:00pm - 3:30pm - Burlingame Getting Closer to the Customer Using Social Media: A Case Study from Intuit Join us for this luncheon presentation where Scott Wilder, GM for Intuit’s Small Business Online Communities, will discuss how to leverage the Voice of the Customer from both company sponsored websites and other external social media platforms. He will show how different parts of the organization - customer service, marketing, and product management - benefit from these learnings, thus impacting a company’s bottom line. During the session, Wilder will share concrete examples of how Intuit has “gotten closer to the customer” and created better products and services through Social Media. Bonus Workshop: How to REALLY put social media to work for your business View More Details Registration
	Mar 10th, 2010, 12:00pm - 3:30pm - Burlingame What’s Google Up To Next? Google’s Newest Strategies and Tools for 2010 In this luncheon discussion, search marketing guru and author, Andreas Ramos, will give us an industry update and discuss Google’s very latest strategies. Bonus Workshop: Search Marketing 2010: SEO Beyond Search Engines View More Details Registration

Burlingame ‒ Jan. 26th

Location:
     Crowne Plaza Hotel
     1177 Airport Blvd.
     Burlingame, CA 94010
     Directions

Time:
     10:30 - 11:00 Registration & Networking
     11:00 - 12:00    Case Study 1
     12:10 - 1:30      Case Study 2 + Lunch
     1:45 - 2:45      Case Study 3

Cost:

	DMAnc Member: non-Member: Student/Teacher:	$75 $95 $40
	Register for Luncheon & Case Studies

Membership Status

If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy

E-mail or fax us; you will receive a full refund until one week prior to the event.
No-shows will be billed.

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