DMAnc: Direct Marketing Association of Northern California

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Sept. 17 – Millbrae

Luncheon & Workshop
Luncheon Meeting Only

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NEXT EVENT:
September 17 – Millbrae Luncheon & Workshop
Direct Marketing Law:
Trademark and Copyright Issues Involved In Online Advertising

Speaker:
Greg Sater, attorney with Rutter, Hobbs & Davidoff, Inc.
Natasha Shabani , attorney with Rutter, Hobbs & Davidoff, Inc.

If you are involved in Internet advertising of any kind, from e-mail campaigns to e-commerce websites to search engine optimization efforts, then this is a “must attend” seminar for you. Learn about the latest cutting edge issues and cases in Internet advertising law, from some of the top legal eagles in the field.

Working Lunch: The lunch will feature Greg Sater, a nationally recognized expert in the field, who will speak on the subject of the trademark, copyright, and other intellectual property liabilities in cyberspace, as well as cutting edge legal defenses that have been developed against many of those liabilities … from the liabilities you can have if you bid on keywords that use someone else’s trademark to those you can have if you use someone else’s content on your website or post something defamatory or that violates someone’s right of publicity or privacy. At lunch, you will learn about the ways in which you can or cannot legally bid on keywords consisting of trademarks, you will hear a primer on the basic principles of trademark law, copyright law, defamation, and right of publicity, you will learn about “fair use” (what it means and doesn’t mean, you will learn about rules that apply to cyber-squatting, and you will learn about new defenses that are available under the Digital Millennium Copyright Act and Communications Decency Act.

Plus a Bonus Workshop: Stay after lunch, and Greg Sater and Natasha Shabani will guide us through the laws that apply to online contests, sweepstakes, and “free” offers. We’ll learn about privacy policies and data security; and learn the nuts and bolts of false advertising law and claims substantiation, as it is applied by the Federal Trade Commission and the courts to advertising and on the Internet.

We look forward to seeing you there!

	Oct. 21st, 2008, 11:30 am - 2:00 pm Burlingame Aberdeen Special Event Sales and Marketing Alignment: How Best-in-Class Organizations Achieve Superior Performance by Bridging the Gap between Sales and Marketing Do you struggle with sales and marketing alignment issues? Ever get the feeling your organizations could boost performance if sales and marketing could stop arguing and start working together? Join us for an afternoon of best practices in sales and marketing alignment from Aberdeen Analyst Ian Michiels. Benchmark your organizations practices, challenges, and capabilities against top performing organizations and identify actionable recommendations you can use today to grow revenue, measure marketing performance, and ultimately align the marketing and sales functions. View More Details Registration

Millbrae – Sept. 17th

Location:
     Clarion Hotel
     401 E. Millbrae Ave.
     Millbrae, CA 94030
     Directions

Time:
     11:30 - 12:00 Registration & Networking
     12:00 - 1:30    Lunch & Keynote Address
     1:30 - 3:45      Bonus Workshop

Cost - Luncheon and Workshop

	DMAnc Member: non-Member: Student/Teacher:	$115 $140 $30
	Register for Luncheon and Workshop

Cost - Luncheon Only

	DMAnc Member: non-Member: Student/Teacher:	$65 $90 $30
	Register for Luncheon Only

Membership Status

If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy

E-mail or fax us; you will receive a full refund until one week prior to the event.
No-shows will be billed.

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