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Sept 20
Crowne Plaza Hotel

Workshop with Luncheon

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Sept 8
  Email Marketing Fundamentals

Sept 15
  Advanced Email Marketing

DMAnc Info
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Laurie Beasley, President,
408-782-0046 x21

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Wednesday, September 20   ‒   Workshop with Luncheon

Lead Nurturing Hands-On Workshop
for B2B and B2C


Valerie Peck, CEO of SuiteCX

Workshop Description:

Lead nurturing uses interactive marketing programs to support awareness and interest in a product while the prospect researches solutions to their problem. The prospect can go in multiple directions while they are researching for solutions, so your nurture strategy will need to anticipate and meet them at the intersections of their interest, desire to know more, and hopefully result in them talking to a sales rep.

In this three and a half-hour workshop we will give you hands-on experience in designing and executing an effective B2B and B2C lead nurturing program for your company. The focus will be to instruct you on key elements of the program and then have you work either individually or in groups to create an actionable plan. Come prepared with any of the work you have done in segmentation, buyer journey mapping, channel insights/options, current plans and we will share best practices and ideas. If you haven't started on your plan yet - this will get you well on your way. This workshop can cost thousands through Sirius Decisions or other organizations. We are offering it for just $200 for non-members and $150 for DMAnc members. Plus, you'll walk away with a real plan specifically for your company!

Special offer: If you join the DMAnc today, you will be able to attend this luncheon at no charge.

We will discuss:

  • Nurture Strategy vs. Targeted Campaigns
  • Buyer Segmentation/Personas
  • Buyer Journeys
  • Personalization/Customization
  • Progressive profiling
  • Content and Media options and insights
  • Pulling a plan together
Objectives for this Workshop
Join Today Offer


Wed, Sept 20

  Crowne Plaza Hotel
  1177 Airport Boulevard
  Burlingame, CA 94010
  (650) 342-9200
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

9:45-10:00AM Registration & Networking
10:00-11:00AM Workshop Part 1
11:15-12:15PM Workshop Part 2
12:30-2:00PM Working Lunch/Workshop Part 3

Cost:  Join Today
1 year membership   $200
Bonus: Attend This Month's Luncheon Free When You Join the DMAnc

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.

  • Gain a clear understanding and foundational knowledge of creating effective, personalized nurture programs:
    • What are the differences/pros and cons between different marketing thrusts?
    • Who to target
    • What media/channels work best?
    • Mapping the customer buying process? (Journey)
    • How do we incorporate demand gen/nurturing into what we do today?
    • How do we use mass marketing, lead nurturing and campaigns together to maximize our acquisition retention and growth programs
  • Understand how to develop lead nurturing programs by:
    • Leveraging your knowledge and data to have insightful planning efforts
    • Where do inside sales, sales and support play?
    • Establish cohesive process for program development, leveraging briefs, checklists and best practices
    • Define appropriate testing, and be able to analyze results
  • Leave with a plan in hand
For additional information on our live online workshops and the Online Marketing Certification program, click here.

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