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Join before Registering
May 21 – Oakland
All Day Seminar &
Workshop
Lunch Included
Print this form
and
fax it to DMAnc
at 800-613-8819
Fill out this form
and
mail your payment to
DMAnc
3837 Honolulu Ave
Glendale, CA 91214
Call the DMAnc office
at 800-613-9266
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NEXT EVENT:
May 21 – All Day Seminar and Workshop
Direct Mail Print Production Management + Envelopes 101
Speaker:
Laurie B. Beasley, founder and president of Beasley Direct Marketing
If you’re involved in any aspect of direct mail planning or production, then this is a “must-attend”
seminar. Stay abreast of the very latest in direct mail print, letter shop, data processing, addressing requirements, and how
to design your mail piece to meet postal regulations. Learn valuable tips on saving money and time by choosing the right
direct mail format and production processes
and how to economize on postage. In one day become a direct
mail production expert and take home the same techniques others pay thousands to learn elsewhere. Attend, and you’ll
also receive hard‒to‒get plastic templates from the US Post Office to help you design your outer envelopes and business reply mail properly. A comprehensive workbook will be included.
Plus a Bonus Workshop:
Envelopes 101
Learn everything you need to know about envelope stock sizes, custom manufacturing, money saving tips, and take a plant tour to see how they’re manufactured first hand.
What you’ll learn in this seminar:
- Pictorial tour of how a direct mail piece is produced from printer to data processing to letter shop
- Print bidding
- Postal regulations
- Data processing requirements and management
- Letter shop supervision and quality control
- New response data for personalized URLs (PURLs)
We look forward to seeing you there!
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Oakland – May 21st
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Location:
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Tension Envelope
610 85th Avenue
Oakland, CA 94621
(near the Oakland / Mcafee Coliseum)
Directions
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Time:
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9:00 - 9:30 Registration & Networking
9:30 - 12:00 Seminar (Part 1)
12:15 - 1:00 Working Lunch (Part 2)
1:15 - 3:45 Seminar (Part 3)
4:00 - 5:00 Workshop: Envelopes 101
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| Cost: |
DMAnc Member: |
$150 |
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non-Member: |
$175 |
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Student/Teacher:
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$50 |
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Register Here
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Membership Status
If you do not have a current membership, the non-member rate will be charged.
Cancellation Policy
E-mail or fax us; you will receive a full refund until one week prior to the event.
No-shows will be billed.
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June 18th, 2008, 11:30 am - 2:00 pm
Burlingame
Viral Campaign Case Study:
Will Social Media Strategies Work in B2B Direct Marketing?
Faced with the challenge of how to drive registrations and measure the flow of new visitors to an
unknown, online publication, TIBCO Software needed to find a creative, grass-roots strategy to
deliver list building and site traffic goals on limited budget. Recognizing the emergence of social
networks, Dan Ziman, director of product marketing at TIBCO, created “Greg the
Architect”, an award-winning B2B online campaign, which has flipped the online
media advertising model on its head.
At this session, Dan will provide a summary of how B2C marketers influenced his strategy, how it
turned viral and how it was measured. The case study includes real-world examples, ideas for
harnessing social media for B2B direct marketing, your online reputation, and community
development.
View More Details
Registration
July 16th, 2008, 2:30 pm - 8:00 pm
Palo Alto
Wine, Dine and Learn Something Sublime:
Career Workshop and Summer Networking Event
Join us for an afternoon career building workshop taught by famed direct marketing industry guru
Jerry Bernhart of Bernhart Associates Executive Search. Then enjoy an evening of wine tasting,
networking and dinner followed by a keynote address by Jerry. He’ll give us the results of the
DMA Quarterly Employment Survey and a perspective on the “new hiring mindset”
plus secrets on how to hire, and be, the best talent.
View Calendar for Details
Sept. 17th, 2008, 11:30 am - 3:45 pm
Millbrae
Direct Marketing Law:
Trademark and Copyright Issues Involved In Online Advertising
If you are involved in Internet advertising
of any kind, from e-mail campaigns to
e-commerce websites to search engine optimization efforts, then this is a
“must attend” seminar for you. Learn about the latest cutting edge issues and cases
in Internet advertising law, from some of the top legal eagles in the field.
Plus Bonus Workshop:
Online Contests and Sweepstakes, Privacy, Data Security, and False Advertising Law
View Calendar for Details
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