Direct Marketing Association of Northern California

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Luncheon FREE
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EVENT REGISTRATION
February 24
South San Francisco


Online Reg
 
Luncheon & Panel


  PPC Fundamentals Workshop

  Advanced PPC Workshop


DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


www.dmanc.org

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Wed Feb 24 ‒ Luncheon and Workshops

How to do LinkedIn paid advertising and use LinkedIn
data to build targeted lists


Plus 2 Workshops:
PPC Fundamentals and Advanced PPC


Speakers:
    Dick Reed, CEO, JustMedia
    Sky Cassidy, CEO, ProspectDB
    Ajay Gupta, CEO, Stirista

Join us for our upcoming luncheon, where we will explore best practices for doing LinkedIn paid advertising and using LinkedIn data to build targeted lists. Plus we will be having two workshops on Pay-Per-Click Advertising Fundamentals and Advanced Pay-Per-Click Advertising.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

LUNCHEON SEMINAR:

LinkedIn is an amazing marketing resource containing self-reported data that includes title, company affiliation, job description, career history and geo-location. While every marketer instinctively understands the power of this type of data, there are many questions on how best to harness LinkedIn data to improve marketing results. This month our expert speakers will present two very different ways to use LinkedIn data: 1) through paid media placements and 2) lead generation databases that use LinkedIn data to enhance target marketing accuracy.

Dick Reed from JustMedia, will present best practices for LinkedIn paid advertising. And two list vendors, ProspectDB and Stirista, will present how B2B email databases are being enhanced with LinkedIn data to improve target marketing accuracy. You will come away from this seminar with actionable ideas you can put to work immediately to improve your lead generation results.

POST-LUNCHEON WORKSHOPS

After the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

Join Today Offer

EVENT DETAILS

Wed, Feb 24 ‒ S. San Francisco
Location:
  Holiday Inn SFO
  275 S Airport Blvd
  South San Francisco, CA 94080
  Directions
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.


Time:
11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Panel
2:15-4:15 PPC Fundamentals Wksp
4:30-6:30 Advanced PPC Wksp

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
non-Member:
Student/Teacher:
$55
$75
$45
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
non-Member:
$200
$250
Register ‒ PPC Fundamentals Wksp
Register ‒ Advanced PPC Wksp

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.


FOLLOW US ON

                          
2:15 ‒ 4:15 PM,
Pay-Per-Click Advertising Fundamentals:
How to Get Started


Instructor:
    John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

As more and more companies are joining the competitive PPC marketplace, understanding how to use various aspects of the different search engines to differentiate your products is key. Google, Bing and other PPC providers are continually adding new features and options for pay-per-click advertising. This two hour session will give you a solid foundation on the latest changes and opportunities. You’ll learn how to optimize key words, match types, quality scoring, ad writing techniques, and how to track and optimize your spend.

4:30 ‒ 6:30 PM,
Advanced Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools


Instructor:
    John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced keyword modeling, campaign structures, mobile targeting and re-marketing.

For additional information on our workshops and the Online Marketing Certification program, click here.


Register for the February Luncheon Today

    Luncheon Meeting Add Event to Calendar


Register for the February Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

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