Wed, March 19 – Luncheon & Workshops
How to Transform Myth In to Reality
Gretchen Hoffman, and
Molly McCarty, and
Join us for our upcoming discussion on Social ROI.
Stay after lunch for two intensive workshops on
Search Engine Optimization Fundamentals and
Advanced Search Engine Optimization.
Special offer: If you
join the DMAnc today,
you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.
Marketers have embraced social media as a must-have component of digital
marketing strategy. We’re blogging, building social channels, buying
advertising on social networks, and even training our sales teams to engage
on social media.
The problem: Where’s the ROI?
Join us as we provide a framework for managing and measuring social media
programs that will transform your Social ROI from myth into reality.
Specifically, we’ll discuss:
We will conclude with an expert panel of marketing leaders who will share their
real world challenges, best practices, and lessons learned in managing B2B and
B2C social media initiatives to generate positive ROI. Join us for this informative
and interactive discussion and learn how you can transform your social media efforts
into positive Social ROI.
- Why social advertising, social marketing, and social selling are different,
and how each plays an important role in driving Social ROI
- Why tracking and measuring social media performance is harder than it seems
- Why it’s your approach not your goals that determine your Social ROI
PLUS: Two Workshops on SEO Fundamentals and Advanced SEO
Following the luncheon we will be offering two fabulous workshops in partnership with the
Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate
in online marketing. They are practical and tactical, with step-by-step instruction
and integrated case studies.
Burlingame ‒ Wed, Mar 19
Crowne Plaza Hotel
1177 Airport Blvd.
Burlingame, CA 94010
Cost: Join Today
1 year membership $125
Bonus: Attend This Month’s Lunch Free When You
Join the DMAnc
Cost: Luncheon Only
Cost: Each Certification Workshop
If you do not have a current membership,
the non-member rate will be charged.
Email us at
you will receive a refund up until 48 hours prior to the event.
No-shows will be billed.
For additional information on our workshops and the Online Marketing Certification program,
- 2:15pm - 4:15 pm
Search Engine Optimization Fundamentals:
How to Build a Solid and Search-Friendly Site
Google, Bing and Yahoo! have all pushed the boundaries of how they look at websites in order to give the most relevant results. But they have also stood by a set of core areas
that they continue to look for on a website. By understanding what the engines are looking
for, you can optimize your site to deliver it, and you will have a solid foundation for
future search success. This session will cover how to do solid keyword and language research,
the top three tools to identify technical and on-page issues, the top five WordPress
optimization tips, and inbound link building.
- 4:30pm - 6:30 pm
Advanced Search Engine Optimization:
Beating Your Competition in a Constantly Changing Search Landscape
The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site’s visibility. This session will cover SEO in the time of Panda, Penguin, Hummingbird, etc. How to insulate your site from Google’s constant updates, advanced architecture and technology optimization, on-site content optimization, building content silos, and structured data markup and why you need it on your site.
Register for the March Luncheon & Speakers Today
Add Event to Calendar
Register for the March Workshops Today
DMAnc Member ($175)
DMAnc Non-Member ($225)