Direct Marketing Association of Northern California

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Luncheon FREE

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EVENT REGISTRATION

Jan 18 - Burlingame

Online Reg
 
Luncheon & Speaker


  Demand Generation Fundamentals Workshop

  Advanced Demand Generation Workshop


DMAnc Info
For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


www.dmanc.org

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January 24, 2017

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Wednesday, January 18   ‒   Luncheon and Workshops

How Interactive Marketing Thrives with a Combination of Digital, Print and Direct Mail!

Plus 2 Workshops on
Demand Generation and Lead Conversion:

      Demand Generation Fundamentals
      Advanced Demand Generation

Panelists:
  Colin McCracken, Head of Customer acquisition, Metromile
  Mike Gunderson, President, Gunderson Direct Inc.
  Jennifer Sinclair, VP Account Services, Rauxa
  Stacy Denney, Direct Marketing and Data Management
                           Executive, Denney Direct

Join us for our upcoming luncheon, where we will be having a panel of speakers discuss how direct mail is fitting into their digital marketing strategies to boost response and conversion. Following the luncheon we will be having two afternoon workshops on: Demand Generation and Lead Conversion Fundamentals and Advanced Demand Generation and Lead Conversion.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar

Engage with our panel of industry leaders and hear how leveraging the multiple marketing platforms of Digital + Print + Direct Mail yields critical advantages for optimizing ROI and response rates. Representing many verticals, these experts will share their perspectives in a lively exchange on how and why all channels have a must include role in their campaigns. Discover how technology has amplified new cross platform opportunities by purposefully enhancing customer & prospect interaction. Multi-channel opportunities include: Mobile Shopping ‒ which includes QR Codes, Snap Tags and Watermarks; Tactile, Sensory & Interactive Engagements ‒ which include visual effects, sound, scent and textures and Emerging & Advanced Technologies ‒ which include NFC, VIP and Augmented Realty.

Your session take-aways will include:
Join Today Offer

EVENT DETAILS

Wed, Jan 18 ‒ Burlingame

Location:
  Crowne Plaza Hotel
  1177 Airport Blvd, Burlingame, CA 94010
  (650) 342-9200
  Directions
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.


Time:
11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:30-4:30 Demand Gen Fund Wksp
4:45-6:45 Adv Demand Gen Wksp

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
non-Member:
Student/Teacher:
$55
$75
$45
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
non-Member:
$200
$250
Register ‒ Demand Gen Fundamentals
Register ‒ Advanced Demand Gen

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.

FOLLOW US ON

   
  • Discover how Digital Marketers apply print & direct mail to both B2B and B2C.
  • Listen how Marketers are optimizing ROI with new technologies that has made print and direct mail “interactive and irresistible”!
  • Hear these industry leaders’ logic in combining traditional, digital and social media with stunning results!
  • Learn the latest interactive marketing techniques.
  • Receive 2017’s new postal promotions with the deepest postal discounts available for your campaigns.
“Direct Mail is one of the most measurable of all media, boosting the quality of analytics for any campaign”
‒ 2016 DMA Statistical Fact Book.

Post-Luncheon Workshops

After the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

2:30 ‒ 4:30 PM
Demand Generation and Lead Conversion Fundamentals


Instructor:   Laurie Beasley, President, Beasley Direct and Online Marketing

The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach. To compound the problem, Sales teams demand higher quality “sales-ready” leads to hit their numbers. It can take 7 to 13+ big touches to generate a qualified sales opportunity. The marketer is on the hook to manage and deliver the sales qualified leads, and this session will help you deliver.

4:45 ‒ 6:45 PM
Advanced Demand Generation and Lead Conversion


Instructor:   Laurie Beasley, President, Beasley Direct and Online Marketing

In this session, we’ll look at how to make a comprehensive demand generation go-to-market plan. We’ll discuss content marketing strategies, how the buying committee is changing marketing, and how to segment your lists and messages to market to ever more decision makers. We’ll discuss the different marketing channels and how to optimize each one. You’ll learn what marketing automation can do to help the process, and more importantly, how to make it fit in with your strategic goals. We’ll discuss how to handle the anonymous buyer, and talk about the analytics and reporting needed to track your efficiency.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the January Luncheon Today

    Luncheon Meeting Add Event to Calendar


Register for the January Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

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