DMAnc September 16 Event

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Sept. 16 ‒ Burlingame

Luncheon & Workshop
Luncheon Meeting Only

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September 16 – Luncheon & Bonus Workshop

Getting Started with Mobile Marketing: Strategy & Tactics

Speaker: Michael Becker , VP Mobile Strategies, Mobile Labs,
iLoop Mobile, Inc.

Michael Becker, contributing author to Mobile Internet for Dummies and co-author of Web Marketing All-in-One for Dummies will define mobile marketing. He’ll review how the practice of mobile marketing is used, both for direct and indirect marketing. He’ll discuss the leading mobile marketing strategies and tactical execution themes, and discuss case studies on successful mobile campaigns.

Bonus Workshop:
Intensive Mobile Marketing Bootcamp

In this bootcamp, we’ll show you how mobile marketing can be used to engage consumers and business alike. We’ll introduce you to the landscape and ecosystem of players that can help you practice mobile marketing. We’ll review numerous direct and indirect mobile marketing case studies and discuss in detail the unique capabilities of each mobile path (SMS, MMS, eMail, Voice/IVR, Internet, Mobile Internet, Bluetooth and Applications) that can be used to traverse through the mobile channel. In addition, mobile advertising and related awareness ‒ generating and consumer participation incentive tactics will be discussed, as will related mobile marketing practices like mobile enhanced cause marketing, mobile giving, and more.

At this bootcamp you will:

Have an understanding of the make up of the mobile channel and how to use it for direct and indirect marketing
Have an understanding of the many paths through the mobile channel to engage consumers and when to use them
Review of leading tactics and case studies of mobile marketing
Understanding of how to track and measure the ROI of mobile marketing and mobile enhanced marketing programs

MICHAEL BECKER, a leader in the mobile marketing industry, assumes the roles of entrepreneur, volunteer, author and academic. Mr. Becker is VP Mobile Strategies for iLoop Mobile, the industry's leading mobile marketing solutions provider and winner of the 2007 MMA Innovation of the Year Award. In addition, he is the Global and North American Vice Chairperson for the Mobile Marketing Association and member of the Direct Marketing Association Mobile Advisory Council. Mr. Becker is the founder and co-editor of the MMA International Journal of Mobile Marketing, contributing and co-author to Mobile Internet and Web Marketing All-in-One for Dummies, and he has written over 70 articles and conducted hundreds of seminars on mobile marketing. On the academic front, he is pursuing a doctorate focused on mobile enhanced customer managed interactions and is an adjunct professor of marketing at Golden Gate University. Mr. Becker has been recognized for his industry contributions, having received the MMA Individual Achievement Award in 2007 and the Direct Marketing Education Foundation 2009 Rising Stars Award.

Burlingame ‒ Sept. 16th

Location:
     Crowne Plaza Hotel
     1177 Airport Blvd.
     Burlingame, CA 94010
     Directions

Time:
     11:30 - 12:00 Registration & Networking
     12:00 - 2:00    Lunch & Keynote Address
     2:15 - 3:30      Bonus Workshop

Cost ‒ Luncheon & Workshop:

	DMAnc Member: non-Member: Student/Teacher:	$115 $140 $30
	Register for Luncheon & Workshop

Cost ‒ Luncheon Only:

	DMAnc Member: non-Member: Student/Teacher:	$55 $75 $30
	Register for Luncheon Only

Membership Status

If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy

E-mail or fax us; you will receive a full refund until one week prior to the event.
No-shows will be billed.

Santa Clara Convention Center
November 9 ‒ 10, 2009
20% Discount Code: DMAnc

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