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September 24
South San Francisco

Online Reg
Luncheon & Speaker

  Web Analytics Workshop

  Web Usability Workshop

  WordPress Workshop

DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21

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DMAnc Career Center

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Thurs, Sept 24 ‒ Luncheon and Workshops

Seminar:  How to Unplug your Marketing Automation Pipeline

Plus 3 Workshops:
Web Analytics, Web Usability and WordPress

Jeannine Seremi, Sr Director, Demand Generation & Marketing Operations, Collabnet

Join us for our upcoming luncheon, featuring Jeannine Seremi, who is one of Silicon Valley’s most experienced demand generation executives. She will be giving a tactical seminar on how to unplug your marketing automation pipeline. Plus we will be having three workshops on
Web Analytics, Web Usability, and WordPress.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar:

There are lots of places where your sales leads process can go wrong without you knowing it ‒ all you know is your sales leads productivity is down. This month, Jeannine Seremi, Sr Director, Demand Generation & Marketing Operations at Collabnet will present five major areas where things can go wrong and how to fix them. Her presentation will go deep into the heart of digital marketing systems and she will serve as a seasoned guide with expertise achieved through many years of identifying and solving hidden sales leads funnel problems. Previous career positions have included Demand Generation Operations roles at VMware and Equinix. Her fast paced and in-depth presentation will include: optimizing lead forms, forms loading, data appending, data normalization, lead scoring, lead routing & filtering, sales lead view set-ups, naming conventions, leveraging sales alerts, finding lost contacts, data bridge management, reports & dashboards and pushing mature leads to opportunities ‒ all the places where things can go wrong without anyone noticing. Attend our DMA luncheon this month to learn how you can improve your sales leads funnel productivity.

Pre- and Post-Luncheon Workshops

Before and after the luncheon we will be offering three fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

Join Today Offer


Thursday, September 24
South San Francisco

  Holiday Inn SFO
  275 S Airport Blvd
  South San Francisco, CA 94080
  (800) 315-2621
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

9:00-9:30 Workshop Registration
9:30-11:30 Web Analytics Workshop
11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:15-4:15 Web Usability Workshop
4:30-6:30 WordPress Workshop

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register ‒ Web Analytics Workshop
Register ‒ Web Usability Workshop Register ‒ WordPress Workshop

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.



9:30 ‒ 11:30 AM,  Web Analytics:  Moving The ROI Meter

Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and help you take full advantage of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.

2:15 ‒ 4:15 PM,  Web Usability:  Maximizing the Visitors to Your Site

Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

Once you’ve driven traffic to your site, are you maximizing the value of it for your visitors? Too many sites have been developed without a good, clear plan that leads visitors to what they are looking for. You’ll learn to:
  • Understand what you want your site to accomplish and how the user’s interaction is tied to this
  • Understand how your content informs your site design
  • Should you optimize your site for mobile? (Yes!) and how to go about it
  • … and more
4:30 ‒ 6:30 PM,  WordPress:  The Smart Marketer’s WordPress Workshop New

Instructor:   Carlos A. Perez, Creative Director, Beasley Direct and Online Marketing

In one session, get a better understanding of WordPress and what it can do for your business. Learn why over 74 million websites use the powerful WordPress CMS today, and the right or wrong reasons to use it for your business and marketing. This workshop skips technical jargon to share truths and myths about search engine optimization (SEO) in WordPress, ease of use, and benefits. You’ll gain real-world insights and tips that are important for marketing decision makers.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the September Luncheon Today

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Register for the September Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

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