Direct Marketing Association of Northern California

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Sept 17 ‒ Burlingame

Luncheon & Speaker

  Email Marketing Fundamentals Workshop

  Advanced Email Marketing Workshop

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21

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Wed, Sept 17 ‒ Luncheon and Workshops


Plus 2 Workshops:
Email Marketing Fundamentals and
Advanced Email Marketing

  Kimarie Matthews, VP Social, Wells Fargo Bank

Join us for our upcoming luncheon, featuring Kimarie Matthews from Wells Fargo, who will present a case study on innovations in social strategy.

Also, join us for two intensive workshops on Email Marketing Fundamentals and Advanced Email Marketing. If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Session: 12:00 pm ‒ 2:00 pm

As Vice President, Social for Wells Fargo Digital Channels, Kimarie Matthew is responsible for developing innovative social media strategies to better serve Wells Fargo customers. She will present an innovative strategy design process developed at Stanford that involves immersive customer-focused research to build an end-to-end current customer experience journey map to identify opportunities and gaps that become focus points for visualizing an improved future state customer journey map. Attend this presentation if you want to learn how one of the largest and most profitable banks in the nation develops innovative social media strategies.

Post-Luncheon Workshops

Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

2:15 ‒ 4:15 PM,   Email Marketing Fundamentals:
Copy, design, and list strategies for success

  Laurie Beasley, President, Beasley Direct Marketing

Join Today Offer


Burlingame ‒ Wed. Sept 17

  Hilton San Francisco Airport Bayfront
  600 Airport Blvd, Burlingame, CA 94010
  (650) 340-8500
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:15-4:15 Email Mktg Fundamentals
4:30-6:30 Advanced Email Mktg

Cost:  Join Today
1 year membership   $125
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register - Email Mktg Fundamentals
Register - Advanced Email Mktg

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.



Power up your email marketing to maximize business profits. This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll discuss winning strategies for subject lines, which day of the week to send, frequency, how to implement triggered, nurture, and social email strategies. We’ll cover how to design emails for Mobile users and use responsive design, opt-in and list building techniques, offer strategies, personalization and segmentation. Plus, landing page and website optimization to increase conversion to sale.

4:30 ‒ 6:30 PM,   Advanced Email Marketing:
Making your email deliverable and how to use email sending platforms and Marketing Automation to your best advantage

  David Beasley, Vice President Online Marketing, Beasley Direct Marketing

This course is for the advanced email marketer and discusses techniques on designing and coding your email to get through spam filters and to display properly in all of the browsers. We’ll discuss how to optimize your email design for mobile, using mobile-aware and responsive design. Learn how email broadcast engines work, and advanced techniques in Marketing Automation. Learn about integrating email response data with your CRM system.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the September Luncheon Today

    Luncheon Meeting       Add Event to Calendar

Register for the September Workshops Today

    DMAnc Member ($175)
    DMAnc Non-Member ($225)

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