DMAnc October 7th Event

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Oct. 7th ‒ Burlingame

Luncheon & Keynote

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Social Networking World Forum
Shaping the future
of social media

Two day conference dedicated to Social Networking
One day conference dedicated to Enterprise Social Media
One day conference dedicated to Social TV

October 7th – Luncheon & Keynote Address

Marketing in the Facebook Era:
How Hypertargeting, Broadcast Referrals, and New Methods of Measurement are Yielding Higher Response Rates and Lift

Speaker: Clara Shih, Author of The Facebook Era.

The holy grail for marketers is a 100% response rate for their campaigns. Well, the data shows unequivocally: response rates go up dramatically when the communication feels personalized. With hypertargeting, news feeds, and retweets, Facebook and Twitter give us the opportunity do both. Ultimately, Marketers need to be where their customers are and communicate via the channels preferred by their audiences. Increasingly, customers are on social networking sites like Facebook and Twitter, which are fast becoming the communication medium of choice for individuals across their personal and professional lives.

Join us at this luncheon seminar, where social networking expert and bestselling author Clara Shih will paint the vision for the present and future possibilities of Facebook and Twitter marketing.

What You’ll Learn:

Link social media initiatives to CRM and existing initiatives
Hypertarget your messages to hone in on precise audience segments and improve response rates
Leverage existing customers to market your product to their friends on Facebook and Twitter
How Twitter and Facebook Fan Pages are the ultimate opt-in marketing channel
Develop new ROI metrics that make sense for social media
Hear case studies across a variety of industry segments and verticals demonstrating these principals

Speaker: Clara Shih kicked off the social CRM movement in 2007 with her Faceconnector application, which integrates Facebook and Salesforce CRM. She is author of the newly released bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business, which has been featured in The New York Times, AdAge, CRM Magazine, and is being used as a textbook at Stanford and Harvard Business School.

Clara comes from a background of online advertising at Google and CRM at Salesforce.com, where she was most recently Product Line Director of the AppExchange. Clara recently left her position as at salesforce.com to found Hearsay Labs, which provides social media tools enabling marketers to manage customer engagements across Facebook, Twitter, and their own websites. Clara has degrees in computer science, economics, and internet studies from Stanford and Oxford. She is a frequently invited keynote speaker on social media marketing at global conferences including Web 2.0 Expo, Enterprise 2.0, Toronto TechWeek, and Social Ad Summit. Clara blogs at http://thefacebookera.com and Twitters as @clarashih.

Burlingame ‒ Oct. 7th

Location:
     Crowne Plaza Hotel
     1177 Airport Blvd.
     Burlingame, CA 94010
     Directions

Time:
     11:30 - 12:00 Registration & Networking
     12:00 - 2:00    Luncheon & Keynote
     Address

Cost ‒ Luncheon:

	DMAnc Member: non-Member: Student/Teacher:	$55 $75 $30
	Register for Luncheon

Membership Status

If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy

E-mail or fax us; you will receive a full refund until one week prior to the event.
No-shows will be billed.

Santa Clara Convention Center
November 9 ‒ 10, 2009
20% Discount Code: DMAnc

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