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Join before Registering  Thursday Oct. 23 Burlingame   Luncheon Meeting  Print this form and fax it to 800-613-8819  Call the DMAnc office at 800-613-9266 
DMAnc Career Center to view our marketing jobs: 73 ‒ New Nationwide 398 ‒ Total Nationwide  |
How Best-in-Class Organizations Achieve Superior Performance by Bridging the Gap between Sales and Marketing Speaker: Ian Michiels, Senior Research Analyst, Aberdeen Group Do you struggle with sales and marketing alignment issues? Ever get the feeling your organizations could boost performance if sales and marketing could stop arguing and start working together? Join us for an afternoon of best practices in sales and marketing alignment from Aberdeen Analyst Ian Michiels. Benchmark your organization’s practices, challenges, and capabilities against top performing organizations and identify actionable recommendations you can use today to grow revenue, measure marketing performance, and ultimately align the marketing and sales functions. “We need more leads!” cries the sales manager. “What happened to the ones we gave you last month?” replies the marketing manager. “Those leads were lousy” retorts the increasingly frustrated sales manager… and so goes the never-ending lead “quality vs. quantity” debate in many organizations. New research suggests that this stereotypical back and forth may become a thing of the past as smart organizations align the goals of the sales and marketing teams around common measures of success. The lunch will feature Ian Michiels, Senior Research Analyst in Marketing Automation and Digital Marketing at the Aberdeen Group. He will be exploring the challenge of sales and marketing alignment in the context of top performing organizations from fact based market research across a host of recent studies and hundreds of participating organizations. You will be able to benchmark your organization’s performance to identify if you are a Best-in-Class, Industry Average, or Laggard organization. Then, he will present 5 actionable recommendations you can leverage immediately to help propel your organization to Best-in-Class performance in sales and marketing alignment. Receive Two Bonus Research Reports Free: Attendees will receive a free copy of the “Lead Scoring and Prioritization: The Path to Higher Conversion” benchmark report (a $399 value) and an exclusive DMA derivative “Anatomy of a Best-in-Class Organization: Best Practices in Sales and Marketing Alignment” report summarizing the research and providing justification for investments or initiatives around sales and marketing alignment. We look forward to seeing you there! |
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