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Nov 16th ‒ Burlingame
Luncheon Only
Luncheon & Workshop
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Tues., Nov 16th – Luncheon & Bonus Workshop
Closing The Loop
Tracking Offline Sales from PPC, SEO, Display & Email
Speaker:
John Thyfault,
Search Marketing Strategist and
Instructor at UCSC Extension
Have you ever complained about the fact that you are able to drive search,
display and email traffic to your website but you are unable to link it to
any actual revenue that comes
in “offline”? Join John Thyfault, Search Marketing Strategist and
UC Santa Cruz Extension Instructor, for a luncheon seminar on Closing The Loop
between web traffic and offline sales.
We’ve all seen spikes in revenue that we know in our guts are driven by
our PPC, Organic Search, Email & Display campaigns. But if you can’t measure,
you are not able to give it the budget and man power to take advantage of the traffic.
You will learn during this presentation:
- What types of products, web sites and companies can benefit the most
from tracking online activity to offline conversions.
- Are you spending your marketing budget on what works or can it be moved elsewhere?
- How can you tie individual elements of your campaigns to specific sales?
- What resources do you need to accomplish this?
- Two case studies that demonstrate the potential and pitfalls of offline tracking:
- A domestic e‒commerce/catalog retailer wanting to drive sales with PPC
- An international catalog retailer who sells through 3rd party dealerships
Bonus Workshop:
Deep Dive Workshop
Following the lunch, there will be workshop on specifics of how to close the
offline loop. The workshop will cover in detail:
- How to do the ROI calculations that will support the effort needed to
implement offline tracking.
- The different types of tools and vendors that can help you to tie everything
together.
- What does your organization already have that can be used to track offline sales.
- The five keys to success while pulling together your internal team to support the process.
- A planning template that you can adjust to your own unique situation, whether it is PPC,
SEO, Display or Email driven traffic.
Sign up today and learn how to Close The Loop!
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Burlingame ‒ Nov 16th
Location:
Crowne Plaza Hotel
1177 Airport Blvd.
Burlingame, CA 94010
Directions
Time:
11:30 - 12:00 Registration & Networking
12:00 - 2:00 Luncheon & Speaker
2:15 - 3:30 Bonus Workshop
Cost ‒ Luncheon Only:
Cost ‒ Luncheon & Workshop:
Membership Status
If you do not have a current membership, the non-member rate will be charged.
Cancellation Policy
E-mail or fax us; you will receive a full refund until one week prior to the event.
No-shows will be billed.
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