DMAnc November 19 Event

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Nov. 19 – Burlingame

Luncheon Meeting

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November 19 – Luncheon Meeting *CMO Council Special Report:*

Individualized Relationship Marketing…
Championing the Power of Precision Promotion

Speaker:
Donovan Neale-May, executive director of the CMO Council

Individualized Relationship Marketing (IRM) has become real and achievable with the advent of sophisticated customer data integration systems, profiling and analytics services, and personalization technologies across all channels of market engagement. But to what degree is this being embraced and budgeted for in the upper echelons of marketing management? According to a new Chief Marketing Officer (CMO) Council survey on Routes to Revenue in 2008, becoming more personalized, relevant and precise in customer communication is now the preferred strategy for realizing revenue growth and profitability from existing customers. Introducing better segmentation, profiling and targeting strategies was also seen as the best way to reach and engage core audiences. With personalization strategies and campaigns now a key area of responsibility for the CMO, knowing how to approach and message to your audience is an important requirement for direct marketers and service providers.

Join us as Donovan Neale-May, executive director of the CMO Council, shares results from the CMO global think tank’s research activities and best practice studies in the area of Individualized Relationship Marketing (IRM). In another study on the Power of Personalization conducted by the CMO Council, nearly 49 percent of respondents believed the CMO should be the champion of personalized marketing initiatives in their organization, way ahead of any other functional group.

Attendees to this event will receive a free CMO Council Report Valued at $199.00

CMO Council’s Power of Personalization survey tapped into the insights of over 700 senior executives. These included CEO, CMO, SVP and VPs of Marketing. Industry sectors represented included technology, Internet, telecommunications, media, professional services, banking/ finance, retail, consumer goods and manufacturing.

We look forward to seeing you there!

Burlingame – November 19th

Location:
     Doubletree Hotel
     835 Airport Blvd.
     Burlingame, CA 94010
     Directions

Time:
     11:30 - 12:00 Registration & Networking
     12:00 - 2:00    Lunch & Keynote Address

Cost - Luncheon Meeting

	DMAnc Member: non-Member: Student/Teacher:	$65 $90 $30
	Register for Luncheon

Membership Status

If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy

E-mail or fax us; you will receive a full refund until one week prior to the event.
No-shows will be billed.

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