Wednesday, November 16 ‒
Luncheon and Workshops
How to Create a Social Influencer Marketing Strategy
Plus 2 Workshops:
Email Marketing Fundamentals
Advanced Email Marketing
VP, Customer Success at TapInfluence
Marketing Strategist, PG&E
Join us for our upcoming luncheon, where we will be joined by Francesca Cruz,
VP, Customer Success at TapInfluence, and Ali Quarforth,
Marketing Strategist at PG&E, who will be discussing influencer marketing.
Following the luncheon we will be having two afternoon workshops on Email Marketing:
Email Marketing Fundamentals and
Advanced Email Marketing.
Special offer: If you
join the DMAnc today,
you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.
While the digital advertising and marketing spend is projected to be $83 billion in the US in 2016,
marketers are still seeing imperfect conversion rates from prospect awareness to SQLs to bookings.
Website or landing pages convert at 7% and content syndication sites convert at a mere 2%.
Driving better conversions to scale pipeline success means starting out with understanding who
the potential buyers are, and getting your message to them. In this session, learn how social influencer
marketing can improve your marketing and sales funnel.
In this session you’ll learn:
- Exactly what Social Influencer Marketing is
- Why it’s important and gain clarity on how to leverage Influencer Marketing in the buyer’s journey to improve funnel conversion
- Framework on how to get started with a Social Influencer Marketing campaign
- Best practices to using Influencer Marketing (the do’s and don’ts)
- Clarity on legal, sponsorship, FTC, and payment guidelines
Wed, Nov 16 ‒ Burlingame
Crowne Plaza Hotel
1177 Airport Blvd, Burlingame, CA 94010
The DMAnc reserves the right to change location
and will notify all registrants if a change occurs.
Cost: Join Today
1 year membership $150
Bonus: Attend This Month’s Lunch Free When You
Join the DMAnc
Cost: Luncheon & Speaker
Cost: Each Certification Workshop
If you do not have a current membership,
the non-member rate will be charged.
Email us at
you will receive a refund up until 48 hours prior to the event.
No-shows will be billed.
After the luncheon we will be offering two fabulous workshops in partnership
with the Online Marketing Institute.
You can take the workshops ala carte, or as part of a certificate in online marketing.
They are practical and tactical, with step-by-step instruction and integrated case studies.
2:30 ‒ 4:30 PM
Email Marketing Fundamentals:
Copy, design, and list strategies for success
Instructor: Laurie Beasley,
President, Beasley Direct and Online Marketing
Power up your email marketing to maximize business profits. This class presents winning email marketing
strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers.
We’ll talk about best practices for email copy, design, and implementation. We’ll discuss winning
strategies for subject lines, which day of the week to send, frequency, how to implement triggered,
nurture, and social email strategies. We’ll cover how to design emails for Mobile users and use
responsive design, opt-in and list building techniques, offer strategies, personalization and
segmentation. Plus, landing page and website optimization to increase conversion to sale.
4:45 ‒ 6:45 PM Class Closed
Advanced Email Marketing:
Making your email deliverable and how to use email sending
platforms and Marketing Automation to your best advantage
Instructor: David Beasley,
Vice President Online Marketing, Beasley Direct and Online Marketing
This course is for the advanced email marketer and discusses techniques on designing and coding your
email to get through spam filters and to display properly in all of the browsers. We’ll discuss
how to optimize your email design for mobile, using mobile-aware and responsive design. Learn how
email broadcast engines work, and advanced techniques in Marketing Automation. Learn about integrating
email response data with your CRM system.
For additional information on our workshops and the Online Marketing Certification program,
Register for the November Luncheon Today
Add Event to Calendar
Register for the November Workshops Today
DMAnc Member ($200)
DMAnc Non-Member ($250)