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Luncheon FREE

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Nov 16 - Burlingame

Online Reg
Luncheon & Speaker

  Email Marketing Fundamentals Workshop

  Advanced Email Marketing Workshop

DMAnc Info
For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


The Connected Marketer
January 24, 2017

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Wednesday, November 16   ‒   Luncheon and Workshops

How to Create a Social Influencer Marketing Strategy

Plus 2 Workshops:
  Email Marketing Fundamentals
  Advanced Email Marketing

    Francesca Cruz, VP, Customer Success at TapInfluence
    Ali Quarforth, Marketing Strategist, PG&E

Join us for our upcoming luncheon, where we will be joined by Francesca Cruz, VP, Customer Success at TapInfluence, and Ali Quarforth, Marketing Strategist at PG&E, who will be discussing influencer marketing. Following the luncheon we will be having two afternoon workshops on Email Marketing: Email Marketing Fundamentals and Advanced Email Marketing.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar

While the digital advertising and marketing spend is projected to be $83 billion in the US in 2016, marketers are still seeing imperfect conversion rates from prospect awareness to SQLs to bookings. Website or landing pages convert at 7% and content syndication sites convert at a mere 2%. Driving better conversions to scale pipeline success means starting out with understanding who the potential buyers are, and getting your message to them. In this session, learn how social influencer marketing can improve your marketing and sales funnel.

In this session you’ll learn:
  • Exactly what Social Influencer Marketing is
  • Why it’s important and gain clarity on how to leverage Influencer Marketing in the buyer’s journey to improve funnel conversion
  • Framework on how to get started with a Social Influencer Marketing campaign
  • Best practices to using Influencer Marketing (the do’s and don’ts)
  • Clarity on legal, sponsorship, FTC, and payment guidelines
Post-Luncheon Workshops
Join Today Offer


Wed, Nov 16 ‒ Burlingame

  Crowne Plaza Hotel
  1177 Airport Blvd, Burlingame, CA 94010
  (650) 342-9200
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:30-4:30 Email Mktg Fund Wksp
4:45-6:45 Adv Email Mktg Wksp

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register ‒ Email Mktg Fundamentals
Register ‒ Advanced Email Mktg

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.



After the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

2:30 ‒ 4:30 PM
Email Marketing Fundamentals:

Copy, design, and list strategies for success

Instructor:   Laurie Beasley, President, Beasley Direct and Online Marketing

Power up your email marketing to maximize business profits. This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll discuss winning strategies for subject lines, which day of the week to send, frequency, how to implement triggered, nurture, and social email strategies. We’ll cover how to design emails for Mobile users and use responsive design, opt-in and list building techniques, offer strategies, personalization and segmentation. Plus, landing page and website optimization to increase conversion to sale.

4:45 ‒ 6:45 PM     Class Closed
Advanced Email Marketing:

Making your email deliverable and how to use email sending platforms and Marketing Automation to your best advantage

Instructor:   David Beasley, Vice President Online Marketing, Beasley Direct and Online Marketing

This course is for the advanced email marketer and discusses techniques on designing and coding your email to get through spam filters and to display properly in all of the browsers. We’ll discuss how to optimize your email design for mobile, using mobile-aware and responsive design. Learn how email broadcast engines work, and advanced techniques in Marketing Automation. Learn about integrating email response data with your CRM system.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the November Luncheon Today

    Luncheon Meeting Add Event to Calendar

Register for the November Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

Want to learn about Corporate Sponsorship?

DirectMarketingPartners Japs Olsen DatabaseUSA
BeasleyDirectMarketing ReturnPath IBM Adestra
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