Wed Nov 18 ‒
Luncheon and Workshops
The Addressable Consumer:
How to incorporate and maximize big data in your email program
Plus 2 Workshops:
Email Marketing Fundamentals and
Advanced Email Marketing
VP Marketing Insights, Adestra,
and Chair, Email Experience Council
Join us for our upcoming luncheon, featuring Ryan Phelan, who will be discussing the latest trends in
email marketing. Plus we will be having two workshops on
Email Marketing Fundamentals and
Advanced Email Marketing.
Special offer: If you
join the DMAnc today,
you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.
Challenges abound with email marketing. Do you implement an abandon cart program or revise your welcome email?
Do you get a new template or optimize your opt-out page? The questions go on and on, but now we have
something else to consider. What do we do (if anything) with this “Big Data” thing everyone talks
about? How does that impact my business and how do I think about the data I have? These questions and more
are being posed by marketers in every vertical and the solutions range from simple to complex.
During this session, Ryan Phelan, noted email thought leader and VP of Marketing for Adestra will speak to you
about the challenges that currently exist across the spectrum and the solutions that you can implement the next
day. Topics will include:
You will walk away with a full list of things you can take back and start implementing, so join Ryan for this
energetic and informational discussion.
- Review the current landscape and what companies are doing to increase sales and reduce churn through the use of big data
- How to plan for your company’s use of big data, and how you’re about to be the most popular person in the room
- Changes you can make today to your acquisition program that increase “known data” and reduce company costs
- Tools to develop an incremental plan to use more segmentation and third party data
Wednesday, November 18
Crowne Plaza Hotel
1177 Airport Blvd, Burlingame, CA 94010
The DMAnc reserves the right to change location
and will notify all registrants if a change occurs.
Cost: Join Today
1 year membership $150
Bonus: Attend This Month’s Lunch Free When You
Join the DMAnc
Cost: Luncheon & Speaker
Cost: Each Certification Workshop
If you do not have a current membership,
the non-member rate will be charged.
Email us at
you will receive a refund up until 48 hours prior to the event.
No-shows will be billed.
After the luncheon we will be offering two fabulous workshops in partnership
with the Online Marketing Institute.
You can take the workshops ala carte, or as part of a certificate in online marketing.
They are practical and tactical, with step-by-step instruction and integrated case studies.
2:15 ‒ 4:15 PM, Email Marketing Fundamentals:
Copy, design, and list strategies for success
Instructor: Laurie Beasley,
President, Beasley Direct and Online Marketing
Power up your email marketing to maximize business profits. This class presents winning email marketing
strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers.
We’ll talk about best practices for email copy, design, and implementation. We’ll discuss
winning strategies for subject lines, which day of the week to send, frequency, how to implement
triggered, nurture, and social email strategies. We’ll cover how to design emails for Mobile users
and use responsive design, opt-in and list building techniques, offer strategies, personalization
and segmentation. Plus, landing page and website optimization to increase conversion to sale.
4:30 ‒ 6:30 PM, Advanced Email Marketing:
Making your email deliverable and how to use email sending platforms
and Marketing Automation to your best advantage
Instructor: David Beasley,
Vice President Online Marketing, Beasley Direct and Online Marketing
This course is for the advanced email marketer and discusses techniques on designing and coding
your email to get through spam filters and to display properly in all of the browsers. We’ll
discuss how to optimize your email design for mobile, using mobile-aware and responsive design.
Learn how email broadcast engines work, and advanced techniques in Marketing Automation.
Learn about integrating email response data with your CRM system.
For additional information on our workshops and the Online Marketing Certification program,
Register for the November Luncheon Today
Add Event to Calendar
Register for the November Workshops Today
DMAnc Member ($200)
DMAnc Non-Member ($250)