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Luncheon FREE
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Nov 18 ‒ Burlingame

Online Reg
Luncheon & Speaker

  Email Marketing Fundamentals Workshop

  Advanced Email Marketing Workshop

DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


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Wed Nov 18 ‒ Luncheon and Workshops

The Addressable Consumer:
How to incorporate and maximize big data in your email program

Plus 2 Workshops:
Email Marketing Fundamentals and Advanced Email Marketing

Speaker:   Ryan Phelan, VP Marketing Insights, Adestra,
                    and Chair, Email Experience Council

Join us for our upcoming luncheon, featuring Ryan Phelan, who will be discussing the latest trends in email marketing. Plus we will be having two workshops on
Email Marketing Fundamentals and Advanced Email Marketing.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.


Challenges abound with email marketing. Do you implement an abandon cart program or revise your welcome email? Do you get a new template or optimize your opt-out page? The questions go on and on, but now we have something else to consider. What do we do (if anything) with this “Big Data” thing everyone talks about? How does that impact my business and how do I think about the data I have? These questions and more are being posed by marketers in every vertical and the solutions range from simple to complex.

During this session, Ryan Phelan, noted email thought leader and VP of Marketing for Adestra will speak to you about the challenges that currently exist across the spectrum and the solutions that you can implement the next day. Topics will include:
  • Review the current landscape and what companies are doing to increase sales and reduce churn through the use of big data
  • How to plan for your company’s use of big data, and how you’re about to be the most popular person in the room
  • Changes you can make today to your acquisition program that increase “known data” and reduce company costs
  • Tools to develop an incremental plan to use more segmentation and third party data
You will walk away with a full list of things you can take back and start implementing, so join Ryan for this energetic and informational discussion.

Join Today Offer


Wednesday, November 18

  Crowne Plaza Hotel
  1177 Airport Blvd, Burlingame, CA 94010
  (650) 342-9200
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:15-4:15 Email Fundamentals Wksp
4:30-6:30 Adv Email Mktg Wksp

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register ‒ Email Fundamentals Wksp
Register ‒ Adv Email Marketing Wksp

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.




After the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

2:15 ‒ 4:15 PM,  Email Marketing Fundamentals:
Copy, design, and list strategies for success

Instructor:   Laurie Beasley, President, Beasley Direct and Online Marketing

Power up your email marketing to maximize business profits. This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll discuss winning strategies for subject lines, which day of the week to send, frequency, how to implement triggered, nurture, and social email strategies. We’ll cover how to design emails for Mobile users and use responsive design, opt-in and list building techniques, offer strategies, personalization and segmentation. Plus, landing page and website optimization to increase conversion to sale.

4:30 ‒ 6:30 PM,  Advanced Email Marketing:
Making your email deliverable and how to use email sending platforms and Marketing Automation to your best advantage

Instructor:   David Beasley, Vice President Online Marketing, Beasley Direct and Online Marketing

This course is for the advanced email marketer and discusses techniques on designing and coding your email to get through spam filters and to display properly in all of the browsers. We’ll discuss how to optimize your email design for mobile, using mobile-aware and responsive design. Learn how email broadcast engines work, and advanced techniques in Marketing Automation. Learn about integrating email response data with your CRM system.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the November Luncheon Today

    Luncheon Meeting Add Event to Calendar

Register for the November Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

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