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May 20 ‒ Burlingame

Online Reg
Luncheon & Speaker

  SEO Fundamentals Workshop

  Advanced SEO Workshop

DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


Receive DMA 15% Discount
Promo Code: DADMA15

DMANC members save 25% with discount code DMANCWRITES

Wed, May 20 ‒ Luncheon and Workshops

Welcome to the Funnel: Proven Tactics to Turn Your Content and Social Media Marketing up to 11

Plus 2 Workshops:
Search Engine Optimization Fundamentals and
Advanced Search Engine Optimization

Jason Miller, Sr. Content Marketing Manager, LinkedIn and author of “Welcome to the Funnel”

Join us for our upcoming luncheon seminar, featuring Jason Miller, author of the new book “Welcome to the Funnel” which quickly became a number one best seller on Amazon. Plus we’ll have two intensive workshops on Search Engine Optimization Fundamentals and Advanced Search Engine Optimization.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar:

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue; that’s the one-two punch of social media and content marketing. If you are not pairing these two together then you are simply missing opportunities for your business. In this session, Jason Miller, Sr. Content Marketing Manager at LinkedIn will show you how to create a world class strategy for combining social and content marketing to deliver real results. From real world examples to real time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately. No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another.

Register today to learn:
  • How to successfully build and operate a lean content marketing machine with insider tips from Marketo and LinkedIn
  • How marketers can use social to build awareness, trust and ultimately drive high quality leads that turn into revenue
  • How to work with outside agencies to expand your content marketing arsenal and alleviate the strain on internal resources
  • How to repurpose the content you already have to drive engagement in new channels
  • What the future holds for content and social, the implications for marketers, and how to stay on top of these trends moving forward
Join Today Offer


Burlingame ‒ Wed. May 20

  Crowne Plaza Hotel
  1177 Airport Blvd, Burlingame, CA 94010
  (650) 342-9200
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:15-4:15 SEO Fundamentals
4:30-6:30 Advanced SEO

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register - SEO Fundamentals
Register - Advanced SEO

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.


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Post-Luncheon Workshops

Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

2:15 ‒ 4:15 PM,  
Search Engine Optimization Fundamentals:

How to Build a Solid and Search-Friendly Site

Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing

Google, Bing and Yahoo! have all pushed the boundaries of how they look at websites in order to give the most relevant results. But they have also stood by a set of core areas that they continue to look for on a website. By understanding what the engines are looking for, you can optimize your site to deliver it, and you will have a solid foundation for future search success. This session will cover how to do solid keyword and language research, the top three tools to identify technical and on-page issues, the top five WordPress optimization tips, and inbound link building.

4:30 ‒ 6:30 PM,   Advanced Search Engine Optimization:
Beating Your Competition in a Constantly Changing Search Landscape

Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing

The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site’s visibility. This session will cover SEO in the time of Panda, Penguin, Hummingbird, Mobilegeddon, etc. We’ll discuss how to insulate your site from Google’s constant updates, advanced architecture and technology optimization, on-site content optimization, building content silos, and structured data markup and why you need it on your site.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the May Luncheon Today

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    DMAnc Member ($200)
    DMAnc Non-Member ($250)

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