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Wed. May 23rd – Luncheon & Workshops
XBOX + KINECT Digital Marketing + Future of Advertising Research  PLUS Two Workshops on Web Analytics and Usability At this month’s luncheon event we present two very smart bay area agencies ‒ one creates and produces XBOX and KINECT digital marketing campaigns for Microsoft and the other conducted 12 months of research to develop a documentary film on the Future of Advertising, excerpts of which will be shown at our luncheon. Come this month to be inspired by digital marketing creativity and see a preview of the future of advertising ‒ this luncheon may change the way you think and feel about advertising. If you join the DMAnc today, you will be able to attend this luncheon at no charge. Speakers: Mike Parsons ‒ Managing Director ‒ twofifteenmccann Jordan Berg ‒ Co-Founder ‒ Questus Presentations: XBOX + KINECT Digital Marketing Presentation by Mike Parsons ‒ Managing Director ‒ twofifteenmccann Our first presentation will be by Mike Parsons, Managing Director of twofifteenmccann. His presentation will focus on the power of storytelling, brand advocacy in the digital age, agency business models of the future and why digital progress leads us back to basics. He will also show video examples of their work for Microsoft XBOX and KINECT and discuss how emotional content is the key to successful and engaging advertising and marketing. This is a unique opportunity to learn how XBOX KINECT smashed record books to become the fastest selling consumer electronics device in history. Based in San Francisco and part of Interpublic, twofifteenmccann is a creative and strategic agency specializing in media agnostic ideas and brands. Clients include Coca-Cola Company, HP, Microsoft XBOX, Microsoft KINECT, and UnderArmour. The Future of Advertising Presentation by Jordan Berg ‒ Co-Founder ‒ Questus Our second presentation will be by Jordan Berg, Co-Founder of Questus, who conducted 12 months of research to produce a documentary film on the future of advertising, which heralds an impending advertising revolution where corporations must build brand on behavior, not on messages; on being great, not just looking good. Jordan will show excerpts from the film in his presentation. Questus believes that advertising will still be used to build awareness, however brands will have less ability to change perceptions as consumers shift their brand perceptions to social, web, friends, and peers. Based in San Francisco, Questus also has an office in New York. Clients include Suzuki, Capital One, Salesforce.com and Yoplait. |
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TWO WORKSHOPS ON WEB ANALYTICS AND USABILITY
Following the luncheon we will be offering two fabulous workshops on web analytics and usability in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.
Register today 
Luncheon Meeting
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