DMAnc May 10th Luncheon

Direct Marketing Association of Northern California

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EVENT REGISTRATION
May 10 ‒ Burlingame Registration Closed For more information call or email Laurie Beasley, President, 408-782-0046 x21 lbeasley@beasleydirect.com
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May 10 ‒ 19, 2011 May 12, 2011 May 18 ‒ 20, 2011 20% Discount Code: NCDMA11
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Tuesday, May 10th – Luncheon & Bonus Workshop

Using YouTube to Make Your Cash Register Ring and Generate Leads
Plus Bonus Workshop:
Basics of YouTube & Video Marketing

Speaker: Greg Jarboe, President and Co-founder of SEO-PR, author of YouTube and Video Marketing: An Hour a Day

YouTube’s ecommerce platform has expanded and many direct marketers are seeing huge results through this channel. If you use YouTube’s Promoted Videos, you can now create overlays for all video plays across YouTube – whether the video play is triggered by a promotion or not. You can use the overlay to direct viewers to your website. Your Call-to-Action overlay will only remain active for the duration of your Promoted Videos campaign. Learn from the author of YouTube and Video Marketing: An Hour a Day how you can use YouTube’s call-to-action overlays to make your cash register ring.

Takeaways:

Discover how Monty Python increased sales of DVDs 23,000%
Find out how Artbeads.com increased referral traffic by 150%
Learn how Dynomighty Design generated 50% traffic to its website
Hear how Orabrush sold $1 million worth of $5 tongue brushes
How Piper aircraft launched a new jet virtually through YouTube and PR

Bonus Workshop:
Basics of YouTube & Video Marketing Workshop

Stay after lunch for this foundational workshop on building an action plan on YouTube and video marketing efforts. This workshop will show you how to implement a successful video marketing strategy in a relatively new and rapidly changing field. It will focus on YouTube, which is the top online video website with an 86% share of US visits to video sites. Here is an outline of what you will learn:

Optimize your video for YouTube
Create compelling video content
Engage the YouTube community
Measure outcomes vs. outputs

Burlingame ‒ May 10th

Location:
Crowne Plaza Hotel
1177 Airport Blvd.
Burlingame, CA 94010
Directions

Time:
11:30 - 12:00 Registration & Networking
12:00 - 2:00 Luncheon & Speaker
2:15 - 3:30 Bonus Workshop

Cost of Luncheon & Workshop:

DMAnc Member:
non-Member:
Student/Teacher:

$115
$140
$40

Cost of Luncheon Only:

DMAnc Member:
non-Member:
Student/Teacher:

$55
$75
$40

Membership Status

If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy

E-mail or fax us; you will receive a full refund until one week prior to the event.
No-shows will be billed.

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