Direct Marketing Association of Northern California

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Mar 19 ‒ Burlingame

Luncheon & Speakers

  SEO Fundamentals Workshop

  Advanced SEO Workshop

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


San Francisco
Charles Schwab HQ
March 27, 2014
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Wed, March 19 – Luncheon & Workshops
Social ROI:
How to Transform Myth In to Reality

   Carter Hostelley, Gretchen Hoffman, and Karri Carlson
   Dennis Shiao, Molly McCarty, Alex Flagg, and
   Ajay Ramachandran

Join us for our upcoming discussion on Social ROI. Stay after lunch for two intensive workshops on Search Engine Optimization Fundamentals and Advanced Search Engine Optimization.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.


Marketers have embraced social media as a must-have component of digital marketing strategy. We’re blogging, building social channels, buying advertising on social networks, and even training our sales teams to engage on social media.

The problem: Where’s the ROI?

Join us as we provide a framework for managing and measuring social media programs that will transform your Social ROI from myth into reality.

Specifically, we’ll discuss:
  • Why social advertising, social marketing, and social selling are different, and how each plays an important role in driving Social ROI
  • Why tracking and measuring social media performance is harder than it seems
  • Why it’s your approach not your goals that determine your Social ROI
We will conclude with an expert panel of marketing leaders who will share their real world challenges, best practices, and lessons learned in managing B2B and B2C social media initiatives to generate positive ROI. Join us for this informative and interactive discussion and learn how you can transform your social media efforts into positive Social ROI.

PLUS: Two Workshops on SEO Fundamentals and Advanced SEO

Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.
Join Today Offer


Burlingame ‒ Wed. March 19

  Crowne Plaza Hotel
  1177 Airport Blvd.
  Burlingame, CA 94010

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speakers
2:15-4:15 SEO Fundamentals Wksp
4:30-6:30 Advanced SEO Workshop

Cost:  Join Today
1 year membership   $125
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost:  Luncheon Only
DMAnc Member:
Register for Luncheon & Speakers

Cost:  Each Certification Workshop
DMAnc Member:
Register - SEO Fundamentals
Register - Advanced SEO

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.



  • 2:15pm - 4:15 pm
    Search Engine Optimization Fundamentals:
    How to Build a Solid and Search-Friendly Site
    Google, Bing and Yahoo! have all pushed the boundaries of how they look at websites in order to give the most relevant results. But they have also stood by a set of core areas that they continue to look for on a website. By understanding what the engines are looking for, you can optimize your site to deliver it, and you will have a solid foundation for future search success. This session will cover how to do solid keyword and language research, the top three tools to identify technical and on-page issues, the top five WordPress optimization tips, and inbound link building.

  • 4:30pm - 6:30 pm
    Advanced Search Engine Optimization:
    Beating Your Competition in a Constantly Changing Search Landscape
    The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site’s visibility. This session will cover SEO in the time of Panda, Penguin, Hummingbird, etc. How to insulate your site from Google’s constant updates, advanced architecture and technology optimization, on-site content optimization, building content silos, and structured data markup and why you need it on your site.
For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the March Luncheon & Speakers Today

    Luncheon Meeting       Add Event to Calendar

Register for the March Workshops Today

    DMAnc Member ($175)
    DMAnc Non-Member ($225)

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