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June 17 ‒ Burlingame

Online Reg
Luncheon & Speaker

  PPC Fundamentals Workshop

  Advanced PPC Workshop

DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


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Wed, June 17 ‒ Luncheon and Workshops

How Mobile is Transforming Customer Behavior and as a Consequence Marketing

Plus 2 Workshops:
Pay-Per-Click Advertising Fundamentals and
Advanced Pay-Per-Click Advertising

Michael Becker, Managing Partner, mCordis

Join us for our upcoming June luncheon, featuring Michael Becker. Michael is a passionate international marketing entrepreneur and evangelist. Plus we’ll have two intensive workshops on Pay-Per-Click Advertising Fundamentals and Advanced Pay-Per-Click Advertising.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar:

Mobility has transformed customer behavior. The lines between all forms of media are blurring and the strategies, tactics and rules for marketer-customer engagement have changed forever. We will discuss the new frontiers of marketing and what marketers must consider to survive and thrive in the months and years to come.

Key take aways:
  • Deep quantified insight around consumer behavior changes
  • Illustrations on how digital-social-mobile marketing is impacting branding, trial, retail, loyalty, adoption and advocacy
  • Review of a digital-social-mobile framework that can help inform and guide your marketing efforts
Post-Luncheon Workshops

Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

Join Today Offer


Burlingame ‒ Wed. June 17

  Crowne Plaza Hotel
  1177 Airport Blvd, Burlingame, CA 94010
  (650) 342-9200
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:15-4:15 PPC Fundamentals
4:30-6:30 Advanced PPC

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register - PPC Fundamentals
Register - Advanced PPC

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.



2:15 ‒ 4:15 PM,   Pay-Per-Click Advertising Fundamentals:
How to Get Started

Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing

As more and more companies are joining the competitive PPC marketplace, understanding how to use various aspects of the different search engines to differentiate your products is key. Google, Bing and other PPC providers are continually adding new features and options for pay-per-click advertising. This two hour session will give you a solid foundation on the latest changes and opportunities. You’ll learn how to optimize key words, match types, quality scoring, ad writing techniques, and how to track and optimize your spend.

4:30 ‒ 6:30 PM,   Advanced Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools

Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing

Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced keyword modeling, campaign structures, mobile targeting and re-marketing.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the June Luncheon Today

    Luncheon Meeting       Add Event to Calendar

Register for the June Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

Want to learn about Corporate Sponsorship?

    Japs Olsen             TargetRight                 DomePrinting
   Netprospex       DirectMarketingPartners     Silverpop
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