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Thursday, June 23rd – Luncheon Meeting
Social Media Metrics & Analytics: How to measure, set goals, identify influence, and drive business outcomes Speakers: Jim Sterne, Founder and Chairman of the Web Analytics Association and author of Social Media Metrics Theresa Kushner, Director of Customer Intelligence, Cisco Bob Page, VP Analytics Platform, eBay Social Media marketers are struggling to measure, optimize and justify their investment in social media. It’s difficult to identify the right metrics that will measure initial results and guide marketing decisions to optimize final marketing business objectives (improved sales, decreased costs, customer satisfaction). Please join us at our next luncheon, June 23, 2011, in Burlingame, as Jim Sterne, Founder and Chairman of the Web Analytics Association, Director of eMetrics Marketing Optimization Summits, and author of Social Media Metrics presents effective metrics for all components of social media marketing: setting goals, reaching your audience, identifying influence, measuring sentiment, triggering action, listening to your audience, driving business outcomes and justifying your budget. Many marketers are also wondering how social media metrics should be integrated with web analytics. Jim Sterne will include this topic in his presentation and he has invited two corporate marketing experts, Bob Page, VP Analytics Platform at eBay, and Theresa Kushner, Director of Customer Intelligence at Cisco, to present their marketing data analytics challenges and solutions. Bob and Theresa have a passion for working with enormous amounts of marketing data and they will present how they identify the right data and metrics to monitor and measure to develop marketing strategies that will optimize their marketing business objectives. What you’ll learn:
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