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June 21
Crowne Plaze Hotel, Burlingame

Luncheon & Speakers

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408-782-0046 x21

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Wednesday, June 21   ‒   Luncheon & Speakers

Fixing the Mid-Funnel Marketing Breakdown
The New Problem Child

Plus Use Cases from Harmonic and SAP


Tom Judge, Vice President of Strategy, Direct Marketing Partners

Deborah Newcomb, Director of Worldwide Demand Generation at Harmonic, Inc. NASDAQ: HLIT

Ann James, Marketing Director at SAP supporting the North America State, Local and Education Sales Team

Join us for our upcoming luncheon, as Tom Judge discusses lead generation mid-funnel breakdowns, the severe problems they're causing to sales, and how to fix them. And, we'll have mid-funnel best practices cases from SAP and Harmonic.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar

Lead generation teams have been hard at work filling the top of the funnel, however research shows that very few are actually impacting the bottom-funnel sales pipeline! Leads are not making it through the marketing mid-funnel into the sales pipeline at the rates needed to hit sales targets. This has become the new problem child both for marketing and sales!

In this session we will examine the mid-funnel problems now vexing companies and tips on how to diagnose and fix them to drive more sales leads into the pipeline. Also, we'll have two case studies presented. Deborah Newcomb, Director of Global Demand Generation at Harmonic, Inc., and Ann James, SLED Marketing Director for SAP, will tell you what they're doing to improve mid-funnel lead conversion rates.

For additional information on our live online workshops and the Online Marketing Certification program, click here.
Join Today Offer


Wed, June 21

  Crowne Plaza Hotel
  1177 Airport Boulevard
  Burlingame, CA 94010
  (650) 342-9200
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speakers

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month's Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
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Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.

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