DMAnc July 21st Luncheon

Direct Marketing Association of Northern California

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EVENT REGISTRATION
July 21 ‒ Burlingame Registration Closed For more information call or email Laurie Beasley, President, 408-782-0046 x21 lbeasley@beasleydirect.com
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Thursday, July 21st – Luncheon Meeting

Mobile Marketing Sales Strategy Development:
A Case Study from Yahoo!
Developing a mobile strategy in a constantly changing market

Speaker:
Paul Cushman, Senior Director Mobile Sales Strategy, Yahoo!

New and exciting product and service announcements occur daily in the mobile marketing industry, so how do you develop an effective and sustainable sales strategy when tomorrow’s newest announcement may make your current strategy obsolete? Join us Thursday, July 21, for a luncheon seminar presented by Paul Cushman, Senior Director of Mobile Sales Strategy, at Yahoo!.

Paul will give us an historic tour of mobile marketing during the past 10 years (the revolution is coming!), a broad review of current market developments and his predictions regarding the immediate market horizon (12 months). Paul will then present mobile marketing challenges and solutions at Yahoo! He will also present his recommendations for developing an effective and sustainable mobile marketing sales strategy within a market that is constantly changing.

Burlingame ‒ July 21st

Location:
Crowne Plaza Hotel
1177 Airport Blvd.
Burlingame, CA 94010
Directions

Time:
11:30 - 12:00 Registration & Networking
12:00 - 2:30 Luncheon & Speaker

Cost of Luncheon:

DMAnc Member:
non-Member:
Student/Teacher:

$55
$75
$40

Membership Status

If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy

E-mail or fax us; you will receive a full refund until one week prior to the event.
No-shows will be billed.

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