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Join before Registering  July 16 – Palo Alto   Workshop, Mixer & Dinner Mixer & Dinner Only  Print this form and fax it to 800-613-8819  Call the DMAnc office at 800-613-9266 
DMAnc Career Center 
Online Marketing Summit Palo Alto Sheraton Discount Code DMA20  |
July 16 – Palo Alto Workshop & Dinner Meeting Wine, Dine and Learn Something Sublime: Career Workshop and Summer Networking Event Speaker: Jerry Bernhart, Bernhart Associates Executive Search, LLC. Join us for an afternoon career building workshop taught by famed direct marketing industry guru Jerry Bernhart of Bernhart Associates Executive Search. Then enjoy an evening of wine tasting, networking and dinner followed by a keynote address by Jerry. He’ll give us the results of the DMA Quarterly Employment Survey and a perspective on the “new hiring mindset” plus secrets on how to hire, and be, the best talent. Afternoon Career Workshop: We’ve all heard and read about it. There is a fundamental shift in the career marketplace. Some call it the New Order, a seismic move away from long-term stable employment to permanent temporary employment. The average tenure for direct marketers in any given job is no more than about 3 years. In the Bay Area even less. That means you better have a first rate resume and superb interviewing skills if you want to stay competitive and get ahead in today’s job market. The first segment of Jerry’s workshop will be a hands on, real world resume building work session. Forget the clichés, if you participate fully you will leave this professional class with a brand new, or superbly updated, resume. So bring your laptop and prepare to work. This alone will pay for your evening program. If you just want to sit in and listen, you are welcome and will certainly learn a great deal. But active participation will be amply rewarded. Everyone will be sharing ideas as you walk through the actual process. Following will be an interviewing skills segment. Jerry will share interviewing techniques that are guaranteed to set you apart. Also, he will help you sharpen your networking skills. After all, it’s not just what you know, but also who you know that counts. Complete with hand-outs and role-playing, this seminar could forever change the way you look at your own career management and development. Wine Tasting, Networking, Dinner and Keynote Address: Following the seminar join us for an enjoyable evening of wine tasting, networking, and a delicious dinner. Jerry’s dinner presentation will cover the results of the National DMA Quarterly Employment Survey. Plus, he will give us a unique perspective on the hiring process from the employer’s side of the desk. Hiring for cultural fit… how to write job descriptions that will attract the best and the brightest, with emphasis on developing an overall recruiting strategy. Direct marketers are facing three realities: The growing importance of information technology, the intensifying demand for top caliber managerial talent, and the growing propensity of direct marketers to hop from company to company. These forces are changing the employment landscape and direct marketing companies must adapt or they will be at a significant competitive disadvantage. Jerry will showcase what employers must do to deal with these realities. Plus, he will share tips and secrets that top recruiters use to hire the best talent. Wine tasting donation generously made by St. Supery winery. St. Supery Sauvignon Blanc 2007 and St. Supery Cabernet Sauvignon 2003 will be served. We look forward to seeing you there! 
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