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NOW and Attend This
Luncheon FREE
Join Before Registering
Jan 20 ‒ Burlingame

Online Reg
Luncheon & Panel

  SEO Fundamentals Workshop

  Advanced SEO Workshop

DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21

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DMAnc Career Center

View Our Marketing Jobs or Post a Job Listing Now!

Wed Jan 20 ‒ Luncheon and Workshops

How the New Omni-Channel World Thrives when Direct Mail Interacts in the Digital Channel!

Plus 2 Workshops:
SEO Fundamentals and Advanced SEO

  Colin McCracken, Senior Director of Marketing, Lending Tree
  Kirk Copeland, Marketing Strategy Consultant, Bank of the West
  Carol Worthington-Levy, Principal, Worthington-Levy Creative
  Mike Gunderson, President, Gunderson Direct Inc.
  Steve Rhodes, Sr. Innovations Specialist, Japs-Olson Company

Join us for our upcoming luncheon, featuring a panel of industry leaders who will be discussing the role of Direct Mail Marketing today. Plus we will be having two workshops on Search Engine Optimization Fundamentals and Advanced Search Engine Optimization.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.


Hear firsthand why this panel of industry leaders continue to integrate direct mail marketing as a “must have ‒ must use” proven tool within their digital marketing portfolios.
  • Discover how Digital Marketers apply direct mail to both B2B and B2C.
  • Listen how they are optimizing ROI by connecting direct mail with other channels.
  • Learn why according to the DMA 2015 Statistical fact book many are migrating back to this channel.
Come listen to this discussion and learn why the print marketing revitalization in a Multi-Channel environment is exploding!


After the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

2:15 ‒ 4:15 PM
Search Engine Optimization Fundamentals:

How to Build a Solid and Search-Friendly Site

Join Today Offer


Wed, January 20 ‒ Burlingame

  Crowne Plaza Hotel
  1177 Airport Blvd, Burlingame, CA 94010
  (650) 342-9200
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Panel
2:15-4:15 SEO Fundamentals Wksp
4:30-6:30 Advanced SEO Wksp

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register ‒ SEO Fundamentals Wksp
Register ‒ Advanced SEO Wksp

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.



Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

Google, Bing and Yahoo! have all pushed the boundaries of how they look at websites in order to give the most relevant results. But they have also stood by a set of core areas that they continue to look for on a website. By understanding what the engines are looking for, you can optimize your site to deliver it, and you will have a solid foundation for future search success. This session will cover how to do solid keyword and language research, the top three tools to identify technical and on-page issues, the top five WordPress optimization tips, and inbound link building.

4:30 ‒ 6:30 PM
Advanced Search Engine Optimization:

Beating Your Competition in a Constantly Changing Search Landscape

Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site’s visibility. This session will cover SEO in the time of Panda, Penguin, Hummingbird, Mobilegeddon, etc. We’ll discuss how to insulate your site from Google’s constant updates, advanced architecture and technology optimization, on-site content optimization, building content silos, and structured data markup and why you need it on your site.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the January Luncheon Today

    Luncheon Meeting Add Event to Calendar

Register for the January Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

Want to learn about Corporate Sponsorship?

Adestra DatabaseUSA TargetRight
DirectMarketingPartners Netprospex ReturnPath
Japs Olsen BeasleyDirectMarketing Silverpop

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