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Jan 21 ‒ Burlingame

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Luncheon & Speaker*

  Demand Generation Workshop

  Advanced Demand Generation Workshop

DMAnc Info

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Laurie Beasley, President,
408-782-0046 x21

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Wed, Jan 21 ‒ Luncheon and Workshops

Copywriting and Marketing for
Multi-Touch Nurturing Campaigns

Plus 2 Workshops:
Demand Generation and Lead Conversion Fundamentals
Advanced Demand Generation and Lead Conversion

    Otis Maxwell , Creative Director, Beasley Direct Marketing

Join us for our upcoming luncheon, featuring Otis Maxwell, veteran copywriter and author of “Copywriting that Gets Results”. Plus we’ll have two intensive workshops on Demand Generation and Lead Conversion Fundamentals and Advanced Demand Generation and Lead Conversion.

Special offer: If you join the DMAnc today*, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar:

Marketing high-ticket, complex products and services requires a special set of skills, both in copywriting and execution. Most likely there will be a long sales cycle, multiple decision makers, and a good amount of education required.

Otis Maxwell, veteran copywriter and author of “Copywriting that Gets Results”, will describe how he navigates this process, in order to deliver qualified leads to the sales force. Including:
  • The seven steps of successful selling, and how your marketing supports each step.
  • How to write feature-rich marketing copy that gets results.
  • Best offers and giveaways for a professional audience.
  • How to measure results when your actual sale might be months away.
Bonus content: getting personal with your prospect

As marketing analytics get more and more sophisticated, marketers are increasingly using the information to create highly targeted variable messages to individual buyers based on their title and other information. Otis has been involved in a number of these campaigns and will share:
Join Today Offer


Burlingame ‒ Wed. Jan 21

  Crowne Plaza Hotel
  1177 Airport Blvd, Burlingame, CA 94010
  (650) 342-9200
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:15-4:15 Demand Generation
4:30-6:30 Adv. Demand Generation

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc*

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon*

Cost:  Each Certification Workshop
DMAnc Member:
Register - Demand Genereation
Register - Adv Demand Generation

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.



  • How to translate variable audience data into actionable messages to prospects.
  • Which factors move the needle when you personalize your messages-and which details don’t seem to make any difference at all.
  • What happens when well-intentioned personalization efforts miss their target.
We’ll leave time for an interactive session, in which attendees can present their campaigns or work-in-progress for live critique. Don’t miss this opportunity for a free consultation from one of the top technical copywriting practitioners! Send your samples ahead of time to .

Free White Paper for Attendees

Attendees will receive a copy of this new white paper:
How to do Copywriting and Marketing for Technical Lead Generation Campaigns.

Post-Luncheon Workshops

Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

2:15 ‒ 4:15 PM,   Demand Generation and Lead Conversion Fundamentals

Instructor:   Laurie Beasley, President, Beasley Direct Marketing

The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach. To compound the problem, Sales teams demand higher quality “sales-ready” leads to hit their numbers. This course takes a fresh approach to demand generation, by helping you set goals with the Sales department, manage the touch points for lead qualification and optimize your communication channels for maximum success.

4:30 ‒ 6:30 PM,   Advanced Demand Generation and Lead Conversion

Instructor:   Laurie Beasley, President, Beasley Direct Marketing

In this session, we’ll look at how to make a comprehensive demand generation go-to-market plan; how the buying committee is changing marketing, and how to segment your lists and messages to market to ever more decision makers. We’ll discuss the different marketing channels and how to optimize each one. We’ll discuss what marketing automation can do to help the process, and more importantly, how to make it fit in with your strategic goals. We’ll discuss how to handle the anonymous buyer, and talk about the analytics and reporting needed to track your efficiency. Dozens of case studies will be included in the course to support key points.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the January Luncheon Today

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    DMAnc Member ($200)*
    DMAnc Non-Member ($250)*

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