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Luncheon FREE

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Feb 15 - Burlingame

Online Reg
Luncheon & Speaker

  Word Press Workshop

  Web Analytics Workshop

  Web Usability Workshop

DMAnc Info
For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


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Wednesday, February 15   ‒   Luncheon and Workshops

How to Leverage Social Data and Audience Insights for Market Research and Growth

Plus 3 Workshops on
Word Press, Web Analytics, Web Usability

    Shilpi Agarwal, Social Data Evangelist

Join us for our upcoming luncheon, where we will be joined by Shilpi Agarwal, social data evangelist, growth hacker, social good advocate, and startup advisor, who will discuss how to leverage Social Data. Before and after the luncheon we will have three workshops on Word Press, Web Analytics, and Web Usability.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar

There’s a saying “Go Fishing Where the Fish Are”. Social Media is the world’s largest focus group and businesses can leverage Social Data to find golden nuggets of audience insights for market research and growth.

In this session, we’ll look into how these Insights can help you drive and accelerate your business ‒ whether launching a new product or finding new audiences for existing products or services.

What will you learn:
  • What can you do with Social Data today
  • How Social Data can help you understand your audience
  • How to find your brand influencers and how to influence them
  • How to go beyond demographics and age targeting to build your audience
  • And more
Pre- and Post-Luncheon Workshops

Before and after the luncheon we will be offering three fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

Join Today Offer


Wed, Feb 15 ‒ Burlingame

  Crowne Plaza Hotel
  1177 Airport Blvd, Burlingame, CA 94010
  (650) 342-9200
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

9:15-11:15 Word Press Workshop
11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:30-4:30 Web Analytics Workshop
4:45-6:45 Web Usability Workshop

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register ‒ WordPress Workshop
Register ‒ Web Analytics Workshop
Register ‒ Web Usability Workshop

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.

9:15 ‒ 11:15 AM
Word Press:
The Smart Marketer’s WordPress Workshop

Instructor: Carlos A. Perez, Creative Director, Beasley Direct and Online Marketing

In one session, get a better understanding of WordPress and what it can do for your business. Learn why over 74 million websites use the powerful WordPress CMS today, and the right or wrong reasons to use it for your business and marketing. This workshop skips technical jargon to share truths and myths about moving your site to WordPress. You’ll gain real-world insights and tips that are important for marketing decision makers.

2:30 ‒ 4:30 PM
Web Analytics:
Moving the ROI Meter

Instructor: John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and help you take full advantage of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.

4:45 ‒ 6:45 PM
Web Usability:
Maximizing the Visitors to Your Site

Instructor: John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

Once you’ve driven traffic to your site, are you maximizing the value of it for your visitors? Too many sites have been developed without a good, clear plan that leads visitors to what they are looking for. You’ll learn to:
  • Understand what you want your site to accomplish and how the userís interaction is tied into this
  • Understand how your content informs your site design
  • Should you optimize your site for mobile?(Yes!) and how to go about it
  • And more!
For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the February Luncheon Today

    Luncheon Meeting Add Event to Calendar

Register for the February Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

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