Direct Marketing Association of Northern California

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Feb 13 ‒ Burlingame

Luncheon & Speakers

  Email Marketing Fundamentals Workshop

  Advanced Email Marketing Workshop

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21

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Thurs, February 13 – Luncheon & Workshops
Creative Slamdown:
How world-class creatives successfully sell the most challenging products!

  Carol Worthington-Levy, CD, Worthington-Levy Creative

Creative Directors:
  Melinda Risolo,   Lisa Charlebois,
  Kathleen Lemmon,   Mark Orr

Join us for our upcoming creative slamdown featuring four top creative directors. This was one of the most-popular sessions at the DMA Annual Conference for the past three years. Stay after lunch for two intensive workshops on Email Marketing Fundamentals and Advanced Email Marketing.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.


It takes all kinds of creatives to make up the universe... but only a select few are smart and creative enough to ‘show and tell’ about a product or service that’s mind-twisting, highly technical, sadly ordinary, or a complete oddity, so that it sells like mad to jaded prospects who ‘don’t like to be sold.’

This session will introduce you to four world-class creatives, all of whom have created concepts for online, mail or all of the above, for companies that have struggled to find the best way to sell their products. You’ll see examples of tech, insurance and more.

All of these “wunderkind” creative gurus will share a case history about the product or service, the challenge, the execution and the final result. Then, you’ll be invited to pick their brains. It’s like being inside the heads of four DMA Echo winners!

At the end, YOU will be invited to vote on the one you think was the best solution.

You’ll walk away with expanded insight into the creative process of some of the most effective creative work in the business... And ideas for how to produce more powerful creative efforts.

PLUS: Two Workshops on Email Marketing Fundamentals and Advanced Email Marketing

Join Today Offer


Burlingame ‒ Thurs. Feb. 13

  Crowne Plaza Hotel
  1177 Airport Blvd.
  Burlingame, CA 94010

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speakers
2:15-4:15 Email Marketing Fundamentals Workshop
4:30-6:30 Adv. Email Workshop

Cost:  Join Today
1 year membership   $125
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost:  Luncheon Only
DMAnc Member:
Register for Luncheon & Speakers

Cost:  Each Certification Workshop
DMAnc Member:
Register - Email Mktg Fundamentals
Register - Advanced Email

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.



Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.
  • 2:15pm - 4:15 pm
    Email Marketing Fundamentals:
    Copy, design, and list strategies for success
    Power up your email marketing to maximize business profits. This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll discuss winning strategies for subject lines, which day of the week to send, frequency, how to implement triggered, nurture, and social email strategies. We’ll cover how to design emails for Mobile users and use responsive design, opt-in and list building techniques, offer strategies, personalization and segmentation. Plus, landing page and website optimization to increase conversion to sale.

  • 4:30pm - 6:30 pm
    Advanced Email Marketing:
    Making your email deliverable and how to use email sending platforms and Marketing Automation to your best advantage
    This course is for the advanced email marketer and discusses techniques on designing and coding your email to get through spam filters and to display properly in all of the browsers. We’ll discuss how to optimize your email design for mobile, using mobile-aware and responsive design. Learn how email broadcast engines work, and advanced techniques in Marketing Automation. Learn about integrating email response data with your CRM system.
For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the February Luncheon & Speakers Today

    Luncheon Meeting       Add Event to Calendar

Register for the February Workshops Today

    DMAnc Member ($175)
    DMAnc Non-Member ($225)

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