Thurs, February 13 – Luncheon & Workshops
How world-class creatives
successfully sell the most challenging products!
CD, Worthington-Levy Creative
Join us for our upcoming creative slamdown featuring four top creative directors.
This was one of the most-popular sessions at the DMA Annual Conference for the past three years.
Stay after lunch for two intensive workshops on
Email Marketing Fundamentals and
Advanced Email Marketing.
Special offer: If you
join the DMAnc today,
you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.
It takes all kinds of creatives to make up the universe... but only a select few are smart and creative
enough to ‘show and tell’ about a product or service that’s mind-twisting, highly
technical, sadly ordinary, or a complete oddity, so that it sells like mad to jaded prospects who
‘don’t like to be sold.’
This session will introduce you to four world-class creatives, all of whom have created concepts for online,
mail or all of the above, for companies that have struggled to find the best way to sell their products.
You’ll see examples of tech, insurance and more.
All of these “wunderkind” creative gurus will share a case history about the product or service,
the challenge, the execution and the final result. Then, you’ll be invited to pick their brains.
It’s like being inside the heads of four DMA Echo winners!
At the end, YOU will be invited to vote on the one you think was the best solution.
You’ll walk away with expanded insight into the creative process of some of the most effective
creative work in the business... And ideas for how to produce more powerful creative efforts.
PLUS: Two Workshops on Email Marketing Fundamentals
and Advanced Email Marketing
Burlingame ‒ Thurs. Feb. 13
Crowne Plaza Hotel
1177 Airport Blvd.
Burlingame, CA 94010
Cost: Join Today
1 year membership $125
Bonus: Attend This Month’s Lunch Free When You
Join the DMAnc
Cost: Luncheon Only
Cost: Each Certification Workshop
If you do not have a current membership,
the non-member rate will be charged.
Email us at
you will receive a refund up until 48 hours prior to the event.
No-shows will be billed.
Following the luncheon we will be offering two fabulous workshops in partnership with the
Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate
in online marketing. They are practical and tactical, with step-by-step instruction
and integrated case studies.
For additional information on our workshops and the Online Marketing Certification program,
- 2:15pm - 4:15 pm
Email Marketing Fundamentals:
Copy, design, and list strategies for success
Power up your email marketing to maximize business profits. This class presents winning
email marketing strategies for acquiring and retaining customers in a world of crowded
email inboxes and mobile viewers. We’ll talk about best practices for email copy,
design, and implementation. We’ll discuss winning strategies for subject lines,
which day of the week to send, frequency, how to implement triggered, nurture, and social
email strategies. We’ll cover how to design emails for Mobile users and use responsive
design, opt-in and list building techniques, offer strategies, personalization and
segmentation. Plus, landing page and website optimization to increase conversion to sale.
- 4:30pm - 6:30 pm
Advanced Email Marketing:
Making your email deliverable and how to use email sending platforms
and Marketing Automation to your best advantage
This course is for the advanced email marketer and discusses techniques on designing and
coding your email to get through spam filters and to display properly in all of the browsers.
We’ll discuss how to optimize your email design for mobile, using mobile-aware and
responsive design. Learn how email broadcast engines work, and advanced techniques in
Marketing Automation. Learn about integrating email response data with your CRM system.
Register for the February Luncheon & Speakers Today
Add Event to Calendar
Register for the February Workshops Today
DMAnc Member ($175)
DMAnc Non-Member ($225)