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Join before Registering    Luncheon Only Luncheon & Workshop  Print this form and fax it to 800‒613‒8819  Call the DMAnc office at 800‒613‒9266 
DMAnc Career Center View Our Marketing Jobs or Post a Job Listing Now! 
  San Diego, California February 22‒25, 2010 25% Discount Code: DMAnc25  |
February 17th – Luncheon & Bonus Workshop Getting Closer to the Customer Using Social Media: A Case Study from Intuit Plus Bonus Workshop:“ How to REALLY put Social Media to Work” Join us for this luncheon presentation where Scott Wilder, former GM for Intuit’s Small Business Online Communities, will discuss how to leverage the Voice of the Customer from both company sponsored websites and other external social media platforms. He will show how different parts of the organization — customer service, marketing, and product management — benefit from these learnings, thus impacting a company’s bottom line. During the session, Wilder will share concrete examples of how Intuit has “gotten closer to the customer” and created better products and services through Social Media. Attendees will:
“I’m on Twitter and Facebook… now what?” How to REALLY put social media to work for your business. Workshop leader: Otis Maxwell Join us after lunch for this fast-paced workshop. 2009 was the year when marketers discovered social media. 2010 is when you’ll actually put it to work building your business (or personal) brand while supporting other direct marketing efforts. In this workshop you’ll learn the nuts and bolts of running your social media campaign like a pro while avoiding embarrassing (and very public) missteps. Take home tips, best practices and links galore including some FREE resources that can make you a social media maven. |
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