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Luncheon FREE

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April 19
South San Francisco

Online Reg
Luncheon & Speaker

  Pay-Per-Click Fundamentals Workshop

  Adv Pay-Per-Click Workshop

DMAnc Info
For more information
call or email
Laurie Beasley, President,
408-782-0046 x21

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Wednesday, April 19   ‒   Luncheon and Workshops

The Rise of The Connected Marketer,
The Next Frontier of Marketing

Plus 2 Workshops:
    Pay-Per-Click Fundamentals and
    Advanced Pay-Per-Click

    Michael J. Becker, Managing Partner, mCordis

Join us as Michael J. Becker introduces us to The Connected Marketer. Following the luncheon we will have two workshops on Pay-Per-Click Advertising Fundamentals and Advanced Pay-Per-Click Advertising.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.
  • Connected experiences have dramatically changed people’s behavior and expectations, hear and see how
  • Connected experiences have forever changed product discovery, find out how this may impact you
  • Connected experiences are changing every stage of shopping, gain insight on how to prepare yourself and respond
Luncheon Seminar

As millions of people adopt connected devices, i.e., smartphones, smart watches, and smart homes, they are opening themselves up to a world of new services and a new set of expectations. As a consequence, marketing to the connected individual requires a new approach. In this workshop you’ll learn about the rise of The Connected Marketer™, the next frontier of marketing.

Behind every connected individual there must be a connected marketer. In this session we discuss what it means to connect with people while they explore, shop, consume and experience within a connected world.

Post-Luncheon Workshops

Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

Join Today Offer


Wed, April 19
South San Francisco

  Residence Inn, San Francisco
  Airport/Oyster Point Waterfront

  1350 Veterans Boulevard
  South San Francisco, CA 94080
  (650) 837-9000
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:30-4:30 PPC Fundamentals Wksp
4:45-6:45 Advanced PPC Wksp

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register ‒ PPC Fundamentals Wksp
Register ‒ Advanced PPC Wksp

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.

2:30 ‒ 4:30 PM
Pay-Per-Click Advertising Fundamentals:

How to Get Started

Instructor:  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

As more and more companies are joining the competitive PPC marketplace, understanding how to use various aspects of the different search engines to differentiate your products is key. Google, Bing and other PPC providers are continually adding new features and options for pay-per-click advertising. This two hour session will give you a solid foundation on the latest changes and opportunities.

4:45 ‒ 6:45 PM
Advanced Pay-Per-Click Advertising:

Using Sophisticated Tactics and Tools

Instructor:  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the April Luncheon Today

    Luncheon Meeting Add Event to Calendar

Register for the April Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

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