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April 15 ‒ Burlingame

Online Reg
Luncheon & Speaker

  Email Marketing Fundamentals Workshop

  Advanced Email Marketing Workshop

DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


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Promo Code: DADMA15

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Wed, April 15 ‒ Luncheon and Workshops

How to Optimize B2B Persona Marketing

Plus 2 Workshops:
Email Marketing Fundamentals and
Advanced Email Marketing

Heather Vaughan, Sr. Marketing Director, North America, Oracle
Jeff Kostermans, VP Marketing, Reach Analytics
Jennifer Merkle, Global Demand Center Consultant, Intel
Kevin Gee, Sr. Dir. Modern Mktg Bus. Transformation, Oracle
Katrina Galway, Segment and Persona Mkg. Strategy Mgr., HP

Join us for our upcoming luncheon, featuring five marketing executives who will be discussing how they optimize B2B persona marketing. Plus we’ll have two intensive workshops on Email Marketing Fundamentals and Advanced Email Marketing.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar:

Every B2B marketer is struggling with the challenge of developing relevant and motivational content to optimize response to digital marketing campaigns. B2B Persona Marketing is an increasingly popular strategy for developing promotional copy that addresses key concerns, responsibilities and desired solutions of potential buyers. This month we present B2B Persona Marketing from the perspective of seasoned b2b demand generation marketers whose collective experience includes Oracle, Autodesk, HP, Taleo, Good Technology, Responsys, SolarCity and Intel.

Our goal is to explore opportunities, challenges and potential solutions associated with developing an effective and successful B2B Persona Marketing program. The concept of B2B Persona Marketing is easy to understand however high expectations can turn to disappointment when theory and practice collide. Attend this month’s DMA luncheon to learn how to develop effective persona marketing programs.

Post-Luncheon Workshops

Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

Join Today Offer


Burlingame ‒ Wed. Apr 15

  Crowne Plaza Hotel
  1177 Airport Blvd, Burlingame, CA 94010
  (650) 342-9200
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:15-4:15 Email Mktg Fundamentals
4:30-6:30 Advanced Email Marketing

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register - Email Mktg Fundamentals
Register - Advanced Email Marketing

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.



2:15 ‒ 4:15 PM,   Email Marketing Fundamentals:
Copy, design, and list strategies for success

Instructor:   Laurie Beasley, Co-Founder and President, Beasley Direct Marketing

Power up your email marketing to maximize business profits. This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll discuss winning strategies for subject lines, which day of the week to send, frequency, how to implement triggered, nurture, and social email strategies. We’ll cover how to design emails for Mobile users and use responsive design, opt-in and list building techniques, offer strategies, personalization and segmentation. Plus, landing page and website optimization to increase conversion to sale.

4:30 ‒ 6:30 PM,   Advanced Email Marketing:
Making your email deliverable and how to use email sending platforms and Marketing Automation to your best advantage

Instructor:   David Beasley, Vice President Online Marketing, Beasley Direct Marketing

This course is for the advanced email marketer and discusses techniques on designing and coding your email to get through spam filters and to display properly in all of the browsers. We’ll discuss how to optimize your email design for mobile, using mobile-aware and responsive design. Learn how email broadcast engines work, and advanced techniques in Marketing Automation. Learn about integrating email response data with your CRM system.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the April Luncheon Today

    Luncheon Meeting       Add Event to Calendar

Register for the April Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

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