Direct Marketing Association of Northern California

Get This Luncheon FREE
Join before Registering
April 23 ‒ Burlingame

Luncheon & Speakers

  PPC Fundamentals Workshop

  Advanced PPC Workshop

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


Starting May 2, 2014
Live Online Course
Advanced Demand Generation & Lead Conversion

Produce More LEADS and Drive More CONVERSIONS!

Register Now
30% discount code: INST30

Visit the
DMAnc Career Center

View Our Marketing Jobs or Post a Job Listing Now!

Wed, April 23 – Luncheon & Workshops
Big data for marketing isn’t just for big companies any more:
Case study by Xactly

    Amanda Kahlow, CEO and Founder of 6Sense
    Scott Broomfield, CMO of Xactly

Join us for our upcoming luncheon presentation featuring Amanda Kahlow and Scott Broomfield, speaking on how big data is bringing a big lead generation payoff for large and small companies. Stay after lunch for two intensive workshops on Pay-Per-Click Advertising Fundamentals and Advanced Pay-Per-Click Advertising.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.


The promise of big data is a methodology to help you focus your marketing spend on the customers who are most interested in your products. Learn how growth-stage companies, such as Xactly, are adopting robust big-data driven strategies used by much bigger companies, such as Cisco, for the BIG sales payoff. We’ll discuss how to unlock more sales and drive measurable quantifiable growth at every stage of the B2B buyer’s journey.

In this session you’ll learn:
  • Data-driven awareness: Use data to find your best targets
  • Data-driven demand generation: Increase activity at the top of your “lead funnel”
  • Data-driven predictive lead scoring: Generate more MQL-to-SQL conversions
  • Data-driven funnel optimization & content marketing: Focus your marketing attention and spend on the customers who are most interested in your products
  • Data-driven marketing analytics: Learn what activity drives a prospect through the sales cycle
PLUS: Two Workshops on Pay-Per-Click Advertising

Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.
Join Today Offer


Burlingame ‒ Wed. April 23

  Crowne Plaza Hotel
  1177 Airport Blvd.
  Burlingame, CA 94010

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speakers
2:15-4:15 PPC Fundamentals Wksp
4:30-6:30 Advanced PPC Workshop

Cost:  Join Today
1 year membership   $125
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost:  Luncheon Only
DMAnc Member:
Register for Luncheon & Speakers

Cost:  Each Certification Workshop
DMAnc Member:
Register - PPC Fundamentals
Register - Advanced PPC

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.



  • 2:15pm - 4:15 pm
    Pay-Per-Click Advertising Fundamentals: How to Get Started
    As more and more companies are joining the competitive PPC marketplace, understanding how to use various aspects of the different search engines to differentiate your products is key. Google, Bing and other PPC providers are continually adding new features and options for pay-per-click advertising. This two hour session will give you a solid foundation on the latest changes and opportunities.

  • 4:30pm - 6:30 pm
    Advanced Pay-Per-Click Advertising: Using Sophisticated Tactics and Tools
    Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.
For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the April Luncheon & Speakers Today

    Luncheon Meeting       Add Event to Calendar

Register for the April Workshops Today

    DMAnc Member ($175)
    DMAnc Non-Member ($225)

Want to learn about Corporate Sponsorship?

Home   ||   Events    ||    Join    ||    Certification    ||    Courses    ||    Careers    ||    Stay Informed    ||    Contact Us    ||    Privacy Policy    

© Copyright 2014 The Direct Marketing Association of Northern California. All rights reserved.