Join before Registering April 20th ‒ Burlingame Luncheon Only Luncheon & Workshop Print this form and fax it to 800‒613‒8819 Call the DMAnc office at 800‒613‒9266 Visit the DMAnc Career Center View Our Marketing Jobs or Post a Job Listing Now! Join us for NewComm $300 Discount Code: NCF300 The Social Web: Redefining Business Featuring: 5 Keynotes, 40 Sessions, Workshops, Executive Summit San Francisco Moscone Center North Conference: April 19 ‒ 21 Exhibits: April 20 ‒ 21 25% Discount Code: SFDMA			April 20th  –  Luncheon & Bonus Workshop Leveraging Mobile Couponing Customer Acquisition in a Tough Economy Speaker:  Steven Gray, COO, Money Mailer Please join us as Steven Gray, COO of Money Mailer, and contributing author of the report The Formative Years: the Mobile Couponing Craze Takes Shape discusses how to leverage mobile marketing. As consumers continue to feel the pinch from today’s economic pressures, an increasing number are turning to coupons as an effective cost‒cutting measure. In fact, recent studies show that for the first time in more than a decade coupon usage is on the rise. For marketers who are taking advantage of the coupon trend, mobile coupons are a natural extension of their mail, print and point‒of‒purchase coupon pieces, among other communications. “Going mobile” helps advertisers reinforce messages with consumers who are becoming increasingly dependent on their mobile phones, especially the highly coveted 18‒34 age demographic. Gray will dispel the confusion about which types of businesses are fit for mobile and online direct marketing. Key Take‒Aways: Discover how to sell the importance of integrating mobile and interactive media into your company Learn how local small business owners perceive mobile and interactive solutions Determine when to introduce mobile and interactive solutions in the sales process Speaker: Steven Gray is Chief Operating Officer of Money Mailer. Prior to this appointment, Gray spent eight years with Harte‒Hanks, Inc. and from 1994 to 1998, held an array of sales and marketing positions at Moore Response Marketing Services. Bonus Workshop Mobile Retailing Workshop Stay after lunch for an in‒depth workshop. We’ll discuss how retailers should run multichannel mobile marketing campaigns and how to strategize mobile programs for effective customer acquisition and retention. You’ll learn what role SMS, mobile Web and mobile applications play in this process, and how mobile coupons encourage repeat business. The workshop will cover: Mobile marketing and retail today: overview, research and statistics Why leverage mobile with existing retail marketing channels? How to incorporate mobile into existing marketing plans Case studies and results How retailers can get started with mobile marketing and best‒practice tips		Burlingame ‒ April 20th Location:      Crowne Plaza Hotel      1177 Airport Blvd.      Burlingame, CA 94010      Directions Time:      11:30 - 12:00  Registration & Networking      12:00 - 2:00    Luncheon & Presentation      2:15 - 3:30      Bonus Workshop Cost: Luncheon Only DMAnc Member: non-Member: Student/Teacher: $55 $75 $40 Register for Luncheon Only Cost: Luncheon & Workshop DMAnc Member: non-Member: Student/Teacher: $115 $140 $40 Register for Luncheon & Workshop Membership Status If you do not have a current membership, the non-member rate will be charged. Cancellation Policy E-mail or fax us; you will receive a full refund until one week prior to the event. No-shows will be billed.

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