Direct Marketing Association of Northern California



DMAnc Board Members


Laurie Beasley (President)
President
Beasley Direct Marketing
408-782-0046 x21
email Laurie

Tom Judge (Vice President)
Vice-President of Business Development
Direct Marketing Partners
510-368-7527
email Tom

Susan Hubbart (Social Media)
President
Ricci Lee Hubbart Associates, Inc.
408-725-1242
email Susan
 







Wed, May 17 - DMAnc Account Based Marketing Day and "Ask the Expert" Luncheon
9:15 am - 4:15 pm
Burlingame


DMAnc ABM Day: Tactical Roadmap for Account Based Marketing

Account Based Marketing is the latest catch phrase for B2B marketing. A lot of people are talking about the fact that you "should" do it, but it seems many people are still unclear "how" to actually do it. This ABM day offers several workshops, taught by industry experts, to help you move beyond catch phrases and actually implement ABM in your organization.

Learn how:

  • To structure your media plan
  • To build your target list
  • Cadence and follow up are critical in ABM demand generation
  • To create a multi-touch marketing playbook to deliver opportunities and appointments for Sales

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Member Registration for Workshops & Luncheon

Non-Member Registration for Workshops & Luncheon

Register for Luncheon Only


Wed, May 17 - 4 Workshops


ABM Foundation: Building Your Target List
9:30 am - 10:30 am
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How to Build, Execute and Measure a Dynamic ABM Media Strategy for B2B Marketers
10:45 am - 11:45 am
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Fixing the Gaps in the ABM Process - the Role of the Human Touch and the ShotSpotter ABM Story
2:00 pm - 3:00 pm
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Building Your ABM Marketing to Sales Playbook to Deliver Opportunities and Appointments to Sales
3:15 pm - 4:15 pm
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Wed, June 21 - Luncheon Meeting
11:45 am - 1:15 pm
Burlingame


Alleviating the Mid-Funnel Lead Generation Breakdown: The New Problem Child

Lead generation teams have been hard at work filling the top of the funnel, however research shows that very few are actually impacting the bottom-funnel sales pipeline! Leads are not making it through the mid-funnel into the pipeline at the rates needed to hit sales targets. This has become the new problem child.

In this session we will look at the entire lead funnel and discuss the mid-funnel problems now vexing companies. And we'll then present tips on how to diagnose and fix the mid-funnel and drive more sales leads into the pipeline. Learn more



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