Direct Marketing Association of Northern California

DMAnc / OMI Certification Workshop
A Live Online Webinar

Avoiding a WordPress Wipeout: added 2017
The Smart Marketer’s Non-Technical WordPress Workshop

In one session, get a better understanding of WordPress without getting lost in all the technical jargon, code and development tactics. Project leaders who are not hands-on can find out what’s happening in the popular WordPress CMS and what it can do for your business. Learn why over 74 million websites use WordPress today, and the right or wrong reasons to use it for your business and marketing.

This workshop skips technical jargon to share truths and myths about moving your site to WordPress. Non-technical team leaders considering a WordPress site migration will gain real-world insights, tips and warnings important for marketing decision makers.

In this session, you’ll learn:
  • How WordPress is different from other website content management frameworks.
  • What WordPress can and can’t do right out of the box.
  • How the WordPress theme you pick can make or break a successful site.
  • What questions to ask to find the development resource that’s right for your needs.
  • NEW: What to consider when moving your site to WordPress. What some developers don’t tell you.
  • What to weigh beyond user experience, i.e. hosting, support and ongoing site maintenance.
Instructor:   Carlos A. Perez

Register for this Workshop Today:

      Friday, December 8, 2017,   10:00 am – 12:00 pm (PST)

        DMAnc Member ($200)
        DMAnc Non-Member ($250)

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Can’t Make it to the Live Session?

Don’t worry, our workshops are recorded, and the instructors are always willing to spend time with registrants later to answer specific questions.

Log-in Information:

A personalized GoToWebinar link will be emailed to each registered workshop participant the day before each workshop.

It's recommended participants download and install the free GoToWebinar software at least an hour prior to the workshop to prevent login delays (click here for instructions).

This is a Live Webinar with a recording available after completion for registered attendees.


DMAnc Member:
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free. Only $200 for a one year membership.

For More Information:

    Contact Laurie Beasley at 408-782-0046 x21 or

Registration Terms & Conditions:

Students must provide a valid email address so their personalized registration link and course workbooks can be sent in advance of the workshop.

Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.

DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group or any one at our discretion.

Attendee Testimonial

“ Practical, pragmatic, and clear.
A great guy to ask questions of –
he always figures out how to help.”

Carol W. Levy

Want to learn about Corporate Sponsorship?

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