Direct Marketing Association of Northern California



DMAnc / OMI Certification Workshop
A Live Online Webinar


Web Usability:
Maximizing the Visitors to Your Site


Once you've driven the traffic to your site, are you maximizing the value of it for your visitors? Too many sites have been developed over the years without a good, clear plan that leads visitors to what they are looking for.

What you’ll learn:
  • Understand what you want your site to accomplish and how the user’s interaction with the site is tied into this
  • Understand how your content informs your site design
  • How you should optimize your site for mobile
  • Setting up a testing and optimization program
  • Finding the right tools to aid in the testing
  • Understand the advantages and challenges of user panels, eye tracking and interaction tracking
  • How to improve your site usability on a low budget
Instructor:   John Thyfault

Register for this Workshop Today:

      Thursday, November 30, 2017,   10:00 am - 12:00 pm (PST)

        DMAnc Member ($200)
        DMAnc Non-Member ($250)








WORKSHOP DETAILS

Log-in Information:

A personalized GoToWebinar link will be emailed to each registered workshop participant the day before each workshop.

It's recommended participants download and install the free GoToWebinar software at least an hour prior to the workshop to prevent login delays (click here for instructions).

This is a Live Webinar with a recording available after completion for registered attendees.

Cost:


DMAnc Member:
non-Member:
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free. Only $200 for a one year membership.

For More Information:


    Contact Laurie Beasley at 408-782-0046 x21 or
    lbeasley@beasleydirect.com.

Registration Terms & Conditions:


Students must provide a valid email address so their personalized registration link and course workbooks can be sent in advance of the workshop.

Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.

DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group or any one at our discretion.


Attendee Testimonial

“John shared useful points
that extended the idea of usability
well into applying it to site design UX.”


Carlos Perez



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