Direct Marketing Association of Northern California



DMAnc / OMI Certification Workshop
A Live Online Webinar


Web Analytics:
Moving The ROI Meter


Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and help you take full advantage of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.

You will learn about:
  • Understanding how web analytics tools capture data on users and what it means when interpreting results
  • Defining the metrics
  • Creating your site goals and tracking them
  • Deciding which analytics tools are the most appropriate for your site and business
  • Incorporating Social media metrics into your analytics picture
  • How to blend different tools to create a comprehensive picture
  • Going beyond the canned reports in the tools
  • Setting up conversion funnels and goal setting
  • Knowing the difference between being a data reporter and being an analytics analyst
Instructor:   John Thyfault

Register for this Workshop Today:

      Thursday, November 16, 2017,   10:00 am - 12:00 pm (PST)

        DMAnc Member ($200)
        DMAnc Non-Member ($250)







WORKSHOP DETAILS

Log-in Information:

A personalized GoToWebinar link will be emailed to each registered workshop participant the day before each workshop.

It's recommended participants download and install the free GoToWebinar software at least an hour prior to the workshop to prevent login delays (click here for instructions).

This is a Live Webinar with a recording available after completion for registered attendees.

Cost:


DMAnc Member:
non-Member:
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free. Only $200 for a one year membership.

For More Information:


    Contact Laurie Beasley at 408-782-0046 x21 or
    lbeasley@beasleydirect.com.

Registration Terms & Conditions:


Students must provide a valid email address so their personalized registration link and course workbooks can be sent in advance of the workshop.

Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.

DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group or any one at our discretion.
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