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DMAnc / OMI Certification Workshop
Web Analytics ‒ Moving The ROI Meter
With easily available products like Google Analytics, more people are becoming believers in the power of tracking.
However, too many marketers are just taking the top line approach and not taking full advantage of the full power
of these tools. This two-hour intensive training will help you identify goals and use advanced web analytics to
track and measure your success effectively.
You will learn about:
- Deciding which analytics tools are the most appropriate for your site and business
- How to blend different tools to create a comprehensive picture
- Going beyond the canned reports in the tools
- Setting up conversion funnels and goal setting
- Knowing the difference between being a data reporter and being an analytics analyst
Instructor: John Thyfault
Register for this Workshop Today:
June 19, 2013, 2:15 - 4:15 pm
DMAnc Member ($175)
DMAnc Non-Member ($225)
Nov 20, 2013, 4:30 - 6:30 pm
DMAnc Member ($175)
DMAnc Non-Member ($225)
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Location:
Crowne Plaza Hotel
1177 Airport Blvd.
Burlingame, CA 94010
Directions
Cost:
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DMAnc Member:
non-Member:
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$175 / per workshop
$225 / per workshop
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Join the DMAnc now and attend this month’s luncheon free.
Only $125 for a one year membership.
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For More Information:
Contact Laurie Beasley at 408-782-0046 x21 or
lbeasley@beasleydirect.com.
Registration Terms & Conditions:
Students must provide valid email address so that course workbooks can be sent in advance of workshop.
Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.
DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion.
We reserve the right to refuse service to any group or any one at our discretion.
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