Direct Marketing Association of Northern California

DMAnc / OMI Certification Workshop

Search Engine Optimization Fundamentals:
How to Build a Solid and Search-Friendly Site

Google, Bing and Yahoo! have all pushed the boundaries of how they look at websites in order to give the most relevant results. But they have also stood by a set of core areas that they continue to look for on a website. By understanding what the engines are looking for, you can optimize your site to deliver it, and you will have a solid foundation for future search success.

What you’ll learn:
  • How to review your site as a whole, that will support the individual sections and pages in the search results
  • How to do solid keyword and language research,using the language your customers are using
  • How to develop an architecture that re-enforces your site’s content for the search engines
  • The top three tools to identify technical and on-page issues
  • On-page factors that need to be optimized
  • Top five WordPress optimization tips
  • How to understand inbound link profiles for your site and start a solid link building campaign that plays by the engines’ rules
Instructor:   John Thyfault

Register for this Workshop Today:

      Wednesday, June 21, 2017,   2:30 - 4:30 pm
      Location: Crowne Plaza Hotel, Burlingame

        DMAnc Member ($200)
        DMAnc Non-Member ($250)

      Wednesday, February 21, 2018,   2:30 - 4:30 pm
      Location: Crowne Plaza Hotel, Burlingame

        DMAnc Member ($200)
        DMAnc Non-Member ($250)



  Crowne Plaza Hotel
  1177 Airport Blvd.
  Burlingame, CA 94010


DMAnc Member:
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free. Only $125 for a one year membership.

For More Information:

    Contact Laurie Beasley at 408-782-0046 x21 or

Registration Terms & Conditions:

Students must provide valid email address so that course workbooks can be sent in advance of workshop.

Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.

DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group or any one at our discretion.

Attendee Testimonials

“Loved the information given.
A lot of what I didn’t understand
was cleared up.”

Alfred Collazo III,
Senior Visual Designer, KeyPoint Credit Union

“Very indepth information.”

Olivia Peth,
Project Manager, Sundisk

“John Thyfault is a great presenter
on SEO topics and provided useful information that can be implemented.”

Heath Hutchison,
Digital Marketing, Demand Generation

“Practical, immediately implementable advice. Highly valuable.”

Nolan Snook,
Principal, Nolan Snook and Associates

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