Direct Marketing Association of Northern California

DMAnc / OMI Certification Workshop

Pay-Per-Click Advertising Fundamentals:
How to Get Started

As more and more companies are joining the competitive PPC marketplace, understanding how to use various aspects of the different search engines to differentiate your products is key. Google, Bing and other PPC providers are continually adding new features and options for pay-per-click advertising. This two-hour session will give you a solid foundation on the latest changes and opportunities.

What you’ll learn:
  • Defining what PPC advertising is and isn’t
  • Understanding the roll of keywords in the process
  • Looking at match types; how to bid on real world searches
  • What is quality score and how can you use it to save money
  • How to target your campaign to the right searcher to get the best results
  • How to write an ad that generates both clicks and conversions
  • How to track your spend and optimize it
  • An overview on content advertising, product listing ads, and PPC opportunities on social media
Instructor:   John Thyfault

Register for this Workshop Today:

      Wednesday, February 21, 2018,   2:30 - 4:30 pm
      Location:  Crowne Plaza, Burlingame

        DMAnc Member ($200)
        DMAnc Non-Member ($250)


  Crowne Plaza Hotel
  1177Airport Blvd.
  Burlingame, CA 94010


DMAnc Member:
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free. Only $125 for a one year membership.

For More Information:

    Contact Laurie Beasley at 408-782-0046 x21 or

Registration Terms & Conditions:

Students must provide valid email address so that course workbooks can be sent in advance of workshop.

Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.

DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group or any one at our discretion.

Attendee Testimonials

“A must take course
before implementing PPC.”

Eliana Figuerosa,
Internal Marketing Manager, Ariosa Diagnostics

“This was great and answered 99%
of my google questions in an
efficient two-hour format.”

Steve Newman,
Founder/ CEO, & Official

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