Direct Marketing Association of Northern California

DMAnc / OMI Certification Workshop

Local and Mobile SEO Best Practices:
The Intersection of Local Search and the Mobile Customer

Local search is different. You need to know how to play the game even if you don't have a storefront or a local office. 30% of all searches now have local intent, and if you're not optimized you'll lose business to more agile competitors. The smart marketer will ensure that he gets his products in front of the searcher's eyes by taking advantage of Google's local search technology.

This seminar will give you twenty best practices that can be used to drive relevant traffic and sales to your website, whether you are a national brand or a one-location operation. We will look at the following areas:
  • Smart keyword and language to increase local visibility
  • Understanding how Google looks at location information and searches
  • Learning how to stay abreast of the latest changes by Google
  • Mobile search: what is it, how it differs from desktop and why it matters
  • Learn how to optimize a national site so that individual locations rank well in local search
  • A review of different directory listings services
  • The importance of reviews and citations to ranking well in search
Sign up early as limited space is available for this workshop.

Instructor:   John Thyfault

Register for this Workshop Today:

      Wednesday, January 17, 2018,   4:45 - 6:45 pm
      Location:  Crowne Plaza Hoel, Burlingame

        DMAnc Member ($200)
        DMAnc Non-Member ($250)


Location - January 17, 2018

  Crowne Plaza Hotel
  1177Airport Blvd.
  Burlingame, CA 94010


DMAnc Member:
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free. Only $125 for a one year membership.

For More Information:

    Contact Laurie Beasley at 408-782-0046 x21 or

Registration Terms & Conditions:

Students must provide valid email address so that course workbooks can be sent in advance of workshop.

Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.

DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group or any one at our discretion.
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