DMAnc / OMI Certification Workshop
Email Marketing Fundamentals:
Copy, design, and list strategies for success
Power up your email marketing to maximize business profits. This class presents
winning email marketing strategies for acquiring and retaining customers in a world of
crowded email inboxes and mobile viewers. We’ll talk about best practices for
email copy, design, and implementation. We’ll discuss winning strategies for subject
lines, which day of the week to send, frequency, how to implement triggered, nurture, and
social email strategies. We’ll cover how to design emails for Mobile users and use
responsive design, opt-in and list building techniques, offer strategies,
personalization and segmentation. Plus, landing page and website optimization to
increase conversion to sale.
What you’ll learn:
Instructor: Laurie Beasley
- Improving Your Email Creative: One Stage at a Time
- The All-Important From and and Subject Line
- The Best Time of Week and Day to Email
- Combining Social Media and Email Effectively
- Optimizing for Mobile and Responsive Design
- Optimizing the Email for Pre-View Pane and Blocked Images
- Using Personalization & Relevance
- Using Triggers and Nurture Emails
- Importance of Offers
- Worthwhile List Building Tactics
- Multi-Channel Tactics for Email
Register for this Workshop Today:
Wednesday, September 20, 2017, 2:30 - 4:30 pm
Location: Crowne Plaza Hotel, Burlingame
DMAnc Member ($200)
DMAnc Non-Member ($250)
Crowne Plaza Hotel
Burlingame, CA 94010
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free.
Only $125 for a one year membership.
For More Information:
Contact Laurie Beasley at 408-782-0046 x21 or
Registration Terms & Conditions:
Students must provide valid email address so that course workbooks can be sent in advance of workshop.
Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.
DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion.
We reserve the right to refuse service to any group or any one at our discretion.
“Very informative ‒
in paticular, I learned a lot about
mobile targeting and strategies.”
Digital Marketing Manager, LearniT!
“Well worth the time.
Gained many insights and ideas
I can start using tomorrow.”
Director of Marketing, Fremont Bank
“I learned more in 2 hours
than I learned in last 2 years
reading industry blogs.”
Director of International Programs/Marketing,
US Sports Camps
“Laurie Beasley’s presentation
broke down email marketing
simplistic way allowing even
novice marketers to understand.”
Assitant Sports Manager, US Sports Camps