Direct Marketing Association of Northern California

DMAnc / OMI Certification Workshop

Email Marketing Fundamentals:
Copy, design, and list strategies for success

Power up your email marketing to maximize business profits. This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll discuss winning strategies for subject lines, which day of the week to send, frequency, how to implement triggered, nurture, and social email strategies. We’ll cover how to design emails for Mobile users and use responsive design, opt-in and list building techniques, offer strategies, personalization and segmentation. Plus, landing page and website optimization to increase conversion to sale.

What you’ll learn:
  • Improving Your Email Creative: One Stage at a Time
  • The All-Important From and and Subject Line
  • The Best Time of Week and Day to Email
  • Combining Social Media and Email Effectively
  • Optimizing for Mobile and Responsive Design
  • Optimizing the Email for Pre-View Pane and Blocked Images
  • Using Personalization & Relevance
  • Using Triggers and Nurture Emails
  • Importance of Offers
  • Worthwhile List Building Tactics
  • Multi-Channel Tactics for Email
Instructor:   Laurie Beasley

Register for this Workshop Today:

      Wednesday, September 20, 2017,   2:30 - 4:30 pm
      Location: Crowne Plaza Hotel, Burlingame

        DMAnc Member ($200)
        DMAnc Non-Member ($250)



  Crowne Plaza Hotel
  1177Airport Blvd.
  Burlingame, CA 94010


DMAnc Member:
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free. Only $125 for a one year membership.

For More Information:

    Contact Laurie Beasley at 408-782-0046 x21 or

Registration Terms & Conditions:

Students must provide valid email address so that course workbooks can be sent in advance of workshop.

Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.

DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group or any one at our discretion.

Attendee Testimonials

“Very informative ‒
in paticular, I learned a lot about
mobile targeting and strategies.”

Christie Hassler,
Digital Marketing Manager, LearniT!

“Well worth the time.
Gained many insights and ideas
I can start using tomorrow.”

Laura Owen,
Director of Marketing, Fremont Bank

“I learned more in 2 hours
than I learned in last 2 years
reading industry blogs.”

Colleen Bertiglia,
Director of International Programs/Marketing,
US Sports Camps

“Laurie Beasley’s presentation
broke down email marketing in a
simplistic way allowing even
novice marketers to understand.”

Jamie Barclay,
Assitant Sports Manager, US Sports Camps

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