Direct Marketing Association of Northern California



DMAnc / OMI Certification Workshop


Demand Generation and Lead Conversion Fundamentals

The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach. To compound the problem, Sales teams demand higher quality “sales-ready” leads to hit their numbers. It can take 7 to 13+ big touches to generate a qualified sales opportunity. The marketer is on the hook to manage and deliver the sales qualified leads, and this session will help you deliver.

This course takes a fresh approach to demand generation, by helping you set goals with the Sales department, manage the touch points for lead qualification and optimize your communication channels for maximum success.

What you’ll learn:
  • Challenges to demand generation
  • Defining a sales-ready lead
  • How to create a reverse sales funnel
  • How many touch points are needed and how to manage them
  • Making a great offer
  • Using content to your best advantage
  • Multi-touch case studies
Instructor:   Laurie Beasley

Register for this Workshop Today:

      Wednesday, Oct 18, 2017,   2:30 - 4:30 pm
      Location: Crowne Plaza Hotel, Burlingame

        DMAnc Member ($200)
        DMAnc Non-Member ($250)







WORKSHOP DETAILS

Location:

  Crowne Plaza Hotel
  1177Airport Blvd.
  Burlingame, CA 94010
  Directions

Cost:

DMAnc Member:
non-Member:
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free. Only $125 for a one year membership.

For More Information:


    Contact Laurie Beasley at 408-782-0046 x21 or
    lbeasley@beasleydirect.com.

Registration Terms & Conditions:


Students must provide valid email address so that course workbooks can be sent in advance of workshop.

Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.

DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group or any one at our discretion.


Attendee Testimonials

“Amazing use of nurture.
This should be a required course
for corporate america!”


Denise Sangster,
Global IT Strategist, Global Touch, Inc.



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