Direct Marketing Association of Northern California

DMAnc / OMI Certification Workshop
A Live Online Webinar

Advanced Search Engine Optimization:
Beating Your Competition in a Constantly Changing Search Landscape

The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site's visibility.

What you’ll learn:
  • SEO in the time of RankBrain, Panda, Penguin, Hummingbird, etc:
    • How to insulate your site from Google’s constant updates
  • Understanding the new ways in which Google tracks search quality
  • Optimizing your domain for the best search visibility
  • Optimizing your servers for the best search performance
  • Structured data markup and why you need it on your site
  • Advanced Link building and offsite factors:
    • Going the extra mile to find the right link targets in the right "neighborhoods" without violating Google's rules
Instructor:   John Thyfault

Register for this Workshop Today:

      Friday, March 30, 2018, 10:00 am - 12:00 pm (PST)

        DMAnc Member ($200)
        DMAnc Non-Member ($250)

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Can’t Make it to the Live Session?

Don’t worry, our workshops are recorded, and the instructors are always willing to spend time with registrants later to answer specific questions.

Log-in Information:

A personalized GoToWebinar link will be emailed to each registered workshop participant the day before each workshop.

It's recommended participants download and install the free GoToWebinar software at least an hour prior to the workshop to prevent login delays (click here for instructions).

This is a Live Webinar with a recording available after completion for registered attendees.


DMAnc Member:
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free. Only $200 for a one year membership.

For More Information:

    Contact Laurie Beasley at 408-782-0046 x21 or

Registration Terms & Conditions:

Students must provide a valid email address so their personalized registration link and course workbooks can be sent in advance of the workshop.

Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.

DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group or any one at our discretion.

Attendee Testimonials

“It is very useful to see the best practices when it comes to our website.”

Emily Ann Ramos,
Partner Events Coordinator, The Tech Musuem of Innovation

Want to learn about Corporate Sponsorship?

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PrintV3 logo BeasleyDirectMarketing DirectMarketingPartners
Adestra IBM Japs Olsen

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