Direct Marketing Association of Northern California

DMAnc / OMI Certification Workshop

Advanced Search Engine Optimization:
Beating Your Competition in a Constantly Changing Search Landscape

The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site’s visibility.

What you’ll learn:
  • SEO in the time of Panda, Penguin, Hummingbird, etc. How to insulate your site from Google’s constant updates
  • Understanding the new ways in which Google tracks search quality
  • Advanced architecture and technology optimization
  • Advanced on-site content optimization ‒ building content silos
  • Structured data markup and why you need it on your site
  • Link building and advanced offsite factors; going the extra mile to find the right link targets without violating Google’s rules
Instructor:   John Thyfault

Register for this Workshop Today:

      Wednesday, June 21, 2017,   4:45 - 6:45 pm
      Location: Crowne Plaza Hotel, Burlingame

        DMAnc Member ($200)
        DMAnc Non-Member ($250)

      Wednesday, February 21, 2018,   4:45 - 6:45 pm
      Location: Crowne Plaza Hotel, Burlingame

        DMAnc Member ($200)
        DMAnc Non-Member ($250)



  Crowne Plaza Hotel
  1177 Airport Blvd.
  Burlingame, CA 94010


DMAnc Member:
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free. Only $125 for a one year membership.

For More Information:

    Contact Laurie Beasley at 408-782-0046 x21 or

Registration Terms & Conditions:

Students must provide valid email address so that course workbooks can be sent in advance of workshop.

Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.

DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group or any one at our discretion.

Attendee Testimonials

“It is very useful to see the best practices when it comes to our website.”

Emily Ann Ramos,
Partner Events Coordinator, The Tech Musuem of Innovation

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