Direct Marketing Association of Northern California



DMAnc / OMI Certification Workshop


Advanced Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools


Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.

What you’ll learn:
  • Advanced keyword research and modeling
  • Advanced campaign structure
  • Enhanced Campaigns and mobile targeting
  • Re-marketing and re-targeting in the major PPC providers
  • How to take full advantage of Product Listing Ads
  • Writing ads to match user intent
  • Best practices that will save you costs and improve your ROI
Instructor:   John Thyfault

      Wednesday, February 21, 2018,   4:45 - 6:45 pm
      Location:  Crowne Plaza, Burlingame

        DMAnc Member ($200)
        DMAnc Non-Member ($250)







WORKSHOP DETAILS

Location:

  Crowne Plaza Hotel
  1177Airport Blvd.
  Burlingame, CA 94010
  Directions

Cost:

DMAnc Member:
non-Member:
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free. Only $125 for a one year membership.

For More Information:


    Contact Laurie Beasley at 408-782-0046 x21 or
    lbeasley@beasleydirect.com.

Registration Terms & Conditions:


Students must provide valid email address so that course workbooks can be sent in advance of workshop.

Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.

DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group or any one at our discretion.
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