Direct Marketing Association of Northern California



DMAnc / OMI Certification Workshop
A Live Online Webinar

Super offer from our sponsor MountainTop Data, attendees to this event will receive $1,000 in free B2B data credits.

Advanced Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools


Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.

What you’ll learn:
  • Advanced keyword research and modeling
  • Advanced campaign structure
  • Enhanced Campaigns and mobile targeting
  • Re-marketing and re-targeting in the major PPC providers
  • How to take full advantage of Google Shopping Ads
  • Writing ads to match user intent
  • Best practices that will save you costs and improve your ROI
Instructor:   John Thyfault

      Friday, October 27, 2017,   10:00 am - 12:00 pm (PST)

        DMAnc Member ($200)
        DMAnc Non-Member ($250)







WORKSHOP DETAILS

Log-in Information:

A personalized GoToWebinar link will be emailed to each registered workshop participant the day before each workshop.

It's recommended participants download and install the free GoToWebinar software at least an hour prior to the workshop to prevent login delays (click here for instructions).

This is a Live Webinar with a recording available after completion for registered attendees.

Cost:


DMAnc Member:
non-Member:
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free. Only $200 for a one year membership.

For More Information:


    Contact Laurie Beasley at 408-782-0046 x21 or
    lbeasley@beasleydirect.com.

Registration Terms & Conditions:


Students must provide a valid email address so their personalized registration link and course workbooks can be sent in advance of the workshop.

Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.

DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group or any one at our discretion.
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