Direct Marketing Association of Northern California

DMAnc / OMI Certification Workshop

Advanced Email Marketing:
Making your email deliverable and how to use email sending platforms and Marketing Automation to your best advantage

This course is for the advanced email marketer and discusses techniques on designing and coding your email to get through spam filters and to display properly in all of the browsers. We’ll discuss how to optimize your email design for mobile, using mobile-aware and responsive design. Learn how email broadcast engines work, and advanced techniques in Marketing Automation. Learn about integrating email response data with your CRM system.

What you’ll learn:
  • Coding and design tips for mobile and PDAs
  • How spam filters work and how to get your emails through them
  • Checklists for spammy words and coding errors to avoid
  • How to choose which email sending platform is best for you
  • Advanced techniques for sending emails on Marketing Automation platforms
  • How to integrate email response data with your CRM system
Instructor:   David Beasley

Register for this Workshop Today:

      Wednesday, September 20, 2017,   4:45 - 6:45 pm
      Location:  Crowne Plaza Hotel, Burlingame

        DMAnc Member ($200)
        DMAnc Non-Member ($250)



  Crowne Plaza Hotel
  1177Airport Blvd.
  Burlingame, CA 94010


DMAnc Member:
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free. Only $125 for a one year membership.

For More Information:

    Contact Laurie Beasley at 408-782-0046 x21 or

Registration Terms & Conditions:

Students must provide valid email address so that course workbooks can be sent in advance of workshop.

Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.

DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group or any one at our discretion.

Attendee Testimonials

“This was the best workshop
I've attended in quite a while.”

Jamie Barclay,
Online Content Specialist, Blue Shield CA

“Very illuminating information on
how to avoid spam pitfalls.”

Christie Hassler,
Digital Marketing Manager, LearniT!

“Helpful tips to improve email spam score.”

Jennifer Valentine,
Channel Marketing & Marketo Specialist, Sundisk

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