Direct Marketing Association of Northern California

DMAnc / OMI Certification Workshop
A Live Online Webinar

Advanced Demand Generation and Lead Conversion

In this session, we’ll look at how to make a comprehensive demand generation go-to-market plan. We’ll discuss content marketing strategies, how the buying committee is changing marketing, and how to segment your lists and messages to market to ever more decision makers. We’ll discuss the different marketing channels and how to optimize each one. You’ll learn what marketing automation can do to help the process, and more importantly, how to make it fit in with your strategic goals. We’ll discuss how to handle the anonymous buyer, and talk about the analytics and reporting needed to track your efficiency.

Dozens of case studies will be included in the course to support key points.
  • Making the go-to-market plan
  • Demand generation list strategies
  • What PPC, SEO, and Social Strategies Work Best
  • How to optimize Email, Direct mail, and Telemarketing
  • How mobile is affecting demand generation
  • How to optimize guaranteed lead programs and content networks
  • Knowing your buyers and identifying the decision making committee
  • Segmenting your messages
  • Optimizing lead nurturing
  • How to make marketing automation work for you (and not the other way around)
  • Marketing to the anonymous buyer
  • What analytics/reports you really need and how to get them
Instructor:   Laurie Beasley

Register for this Workshop Today:

      Friday, February 23, 2018,   10:00 am - 12:00 pm (PST)

        DMAnc Member ($200)
        DMAnc Non-Member ($250)

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Can’t Make it to the Live Session?

Don’t worry, our workshops are recorded, and the instructors are always willing to spend time with registrants later to answer specific questions.

Log-in Information:

A personalized GoToWebinar link will be emailed to each registered workshop participant the day before each workshop.

It's recommended participants download and install the free GoToWebinar software at least an hour prior to the workshop to prevent login delays (click here for instructions).

This is a Live Webinar with a recording available after completion for registered attendees.


DMAnc Member:
$200 / per workshop
$250 / per workshop
Join the DMAnc now and attend this month’s luncheon free. Only $200 for a one year membership.

For More Information:

    Contact Laurie Beasley at 408-782-0046 x21 or

Registration Terms & Conditions:

Students must provide a valid email address so their personalized registration link and course workbooks can be sent in advance of the workshop.

Cancellations must be provided at least 24 hours in advance of workshop date in order to be refunded.

DMAnc and Online Marketing Institute reserve the right to cancel and re-schedule workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group or any one at our discretion.

Attendee Testimonial

“Great overview with real world examples + great references to follow up with afterward.”

Jaynee Howe,
Geo Tots Founder: Bee Amazed

Want to learn about Corporate Sponsorship?

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